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Research Jan 2022
... Business-to-business price optimization and management software exemplifies how machine learning can deliver substantial business benefits. Application leaders should use this research to determine whether B2B PO&M solutions are appropriate for their organization and to identify suitable vendors. Ove ...

Analyst(s):   Mark Lewis
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Research Feb 2020
... The sales performance management market grew 14%, to $1.099 billion, in 2019. Application leaders supporting sales technology should focus on operational excellence and use advanced analytics with machine learning to increase and maximize operational and planning effectiveness. Market Definition/Desc ...

Analyst(s):   Melissa Hilbert
Research Jan 2022
... Application leaders supporting sales need to know how to communicate their request-for-proposal requirements to prospective SFA vendors. Use this research to help guide the three most important areas to communicate in order to improve vendor selection. Gartner Insights Abstract ...

Analyst(s):   Adnan Zijadic
Premium Research Apr 2022
... Subscription and recurring billing management solutions enable the rapidly expanding subscription economy. Application leaders should use this report to understand the key capabilities of these applications and identify potential software vendors. Overview Market Definition Market Description Market Dir ...

Analyst(s):   Mark Lewis
Premium Research Aug 2023
... Business-to-business profit optimization software enables a vendor to calculate optimal prices and manage off-invoice rebates. Application leaders should use this research to determine whether these solutions are appropriate for their organization and identify suitable vendors. Overview Market Definit ...

Analyst(s):   Mark Lewis
Premium Research Aug 2024
... Supply chain planning leaders must change their own behaviors and improve the functional climate to build planners’ confidence and accelerate digitalization. Overview Introduction Analysis Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Brenda Westbrook   |   Cristina Carvallo
Announcement September 15 2026
... CIOs and IT executives rely on these conferences to learn how to become agents of change in their organizations and harness AI for successful digital transformation. Follow news and updates from the conference on X and LinkedIn using #GartnerSYM, and on the Gartner Newsroom. Upcoming dates and locations ...
Premium Research Jul 2023
... Organizations continue to invest in customer service technologies, often in pursuit of broader CX improvement and digital transformation initiatives. This Hype Cycle will help customer service and support technology leaders assess the maturity and risks of customer service and support technologies. ...

Analyst(s):   Drew Kraus
Webinar On-Demand
... •Common organizational pitfalls that cause AI initiatives to stall •How to assess workforce readiness for AI adoption •How to design enablement programs that drive employee engagement •How to accelerate AI adoption across the enterprise Many organizations struggle to translate AI investments into me ...

Analyst(s):   Diana Sanchez   |   Julia McDowell
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