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Premium Research Oct 2026
... workshop helps leaders prioritize AI value opportunities, identify required operating model changes, and apply organization design discipline to guide transformation. Overview Gartner Insights Abstract ...

Analyst(s):   Lily Mok   |   Caroline Hewings
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Research May 2017
... required in digital business. Digital trust emerges to establish and manage trust in the myriad digital interactions and relationships between businesses, individuals and things. Opportunities and Challenges What You Need to Know Insight From the Analyst Traditional Trust Models Evolve Into Digital Trust to ...

Analyst(s):   Felix Gaehtgens   |   Ant Allan
Research Jul 2017
... Acknowledgments Executive Summary The digitalization of society poses new ethical challenges Initiate a structured conversation about digital ethics Further the conversation with “care ethics” Make digital ethics a habit The digitalization of society poses new ethical challenges Digital ethics has unique characteristics ...

Analyst(s):   Heather Colella   |   Christie Struckman   |   Frank Buytendijk
Tools January 19 2022
... Interactive Tool The Digital Marketing Transit Map Digital territory is wide and complex. To plan and manage effectively, you need a firm grasp on operational areas, applications, technologies and vendors — and how they relate. With the new, interactive Gartner Digital Marketing Transit Map you can ...
Premium Research Sep 2024
... stagnant consumer spending challenge monobrand retailers’ digital marketing efforts and performance. Monobrand retail CMOs can use this research to understand current customer shopping behaviors and stay ahead of industry trends through improved digital aptitude. Introduction Analysis Contributors Gartner ...

Analyst(s):   Kassi Socha
Research Mar 2021
... CIOs can raise the value of their companies’ physical products by connecting them with digital experiences. They can inspire and update their organizations by presenting this research with an overview of what digital + product is, along with real-world examples. Gartner Insights Abstract ...

Analyst(s):   Ellen Eichhorn   |   Michelle Duerst
... Gartner Expert Sr Director Analyst I support CMOs, digital commerce leaders, and digital marketing leaders in the following areas: 1.Consumers goods industry; Digital IQ Index coverage is applicable to Food & Beverage, Personal Care, Home Care & OTC. 2. Digital Commerce strategy for B2B and B2C organizations ...
Premium Research May 2024
... Defending brand positioning and rethinking multichannel digital marketing execution as luxury retail market growth in North America slows is an important task for CMOs. Use this research to learn about digital trends that inform the luxury retail industry’s future and the resulting implications. Introduction ...

Analyst(s):   Matt Moorut   |   Kassi Socha
Premium Research Jan 2025
... Digital commerce is a critical revenue driver, yet some marketing and sales teams are facing diminishing stakeholder excitement and focus. Digital commerce leaders need to reinvigorate e-commerce enthusiasm by developing innovative strategies that deliver profitable growth. Scope Analysis Topics Suggested ...

Analyst(s):   Ant Duffin
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