... Digital commerce platforms authorize selling and distributing of goods and services through interactive self-service. These platforms provide critical information to make buying decisions easier. Application leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...
Analyst(s): Peer Contributors
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... This interactive tool shows how CIOs target their digital technology investments to specific enterprise objectives. Product leaders can extract insights from this data to support marketing-specific use cases for their offerings. Data Insights Directions for Use About This Research Recommended by the ...
... combination of decreasing marketing budgets and an increasing pressure on online channels to drive sales. CMOs can use this research to benchmark their digital marketing performance against the leaders in each category. Index Performance Analysis Gartner Recommended Reading Methodology Gartner Research ...
Analyst(s): Ipsa Jaiswal | Brad Jashinsky | Anirudh Bhardwaj
... Retail CMOs face pressure to drive sales through online channels while marketing budgets shrink. CMOs can use this research to benchmark their digital marketing performance against monobrand retail leaders to identify areas of opportunity to drive growth. Index Performance Analysis Gartner Recommended ...
Analyst(s): Ipsa Jaiswal | Anirudh Bhardwaj | Kassi Socha
... Digital marketplaces allow stakeholders to purchase IT solutions quickly. This session will enable sourcing, procurement and vendor management leaders to guide their stakeholders in evaluating and engaging with providers as the session provides elements and pitfalls of these marketplaces. Session Description ...
... Home care and OTC digital marketers must appeal to skeptical, cost-conscious consumers by demonstrating brand transparency, offering personalized experiences and targeting audiences with relevant ads. CMOs can use this research to stay informed about industry and consumer trends for planning. Introduction ...
... Search marketing dominates CMO budgets, yet consumers are increasingly using other platforms during their buying journey. Digital marketing leaders can use this research to learn from top brands how to adopt an agile approach to strategic optimization of SEO and search advertising. Introduction Analysis ...
... exploring product management, but not knowing how to start and organize their resources can be challenging. CIOs should leverage these examples of digital product management in MSEs to structure their product teams and plan the transition. When to Use Gartner Recommended Reading Gartner Research ...
... This research provides an inside look at the Digital IQ Index performance of 130 Pharma Rx brands by dimension, class and category (e.g., oncology, migraine, metabolic, etc.). Pharma CMOs can use this research to surface insights on their peers’ winning strategies. Index Performance Analysis Gartner ...
Analyst(s): Chris Beland | Anirudh Bhardwaj | Ipsa Jaiswal