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Premium Research Mar 2025
... Digital sales channel conflicts are inevitable and impact revenue performance of both B2B and B2C organizations. Digital commerce leaders should use this research to build an effective channel conflict resolution plan for common scenarios, reducing operational and cultural risk. More Detail Gartner Recommended ...

Analyst(s):   Ant Duffin   |   Nicholas Mortensen
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Research Jan 2017
... Speed to market is essential to digital strategy, but business leaders agree that it can’t come at the expense of solution quality. Leading solution delivery organizations use 10 principles to upgrade their quality approaches to deliver speed and quality in the digital environment. Gartner Insights Abstract ...

Analyst(s):   CEB Applications Research Team
Premium Research Feb 2025
... Digital marketing leaders struggle to bring greater precision to marketing efforts. Digital marketing leaders can effectively balance findability, relatability and profitability for key customer cohorts by deploying actionable segments. Overview Introduction Analysis Gartner Recommended Reading Note ...

Analyst(s):   Tunde Kamson   |   Matt Wakeman
Premium Research Nov 2024
... IDRC improved digital workplace maturity through a co-leadership approach, fostering data intelligence and zero-trust security cultures and enabling more connected and agile collaboration. Digital workplace applications leaders can learn how to leverage these practices to improve maturity. Overview ...

Analyst(s):   Tori Paulman   |   Dan Wilson
Premium Research Jan 2024
... Optimizing digital workplace investments is key for hybrid working organizations, where IT teams must do more with less. Technical professionals responsible for the digital workplace must prioritize maturity, governance and emerging trends for better ROI and employee experience. Scope Analysis Topics ...

Analyst(s):   Chris Jackson
Premium Research Oct 2024
... The youngest generation of customers report finding digital service challenging, reporting issues with site navigation and content comprehension. This research offers insight into how customer service and support leaders can design digital experiences to plan for evolving customer behaviors. Overview ...

Analyst(s):   Michael Rendelman   |   Keith McIntosh
Premium Research Jan 2025
... 2024’s explosive release of GenAI in the digital workplace brought great opportunities and significant challenges. Digital workplace technical professionals must prioritize improving competencies and governance to realize the opportunities of emerging trends, increased ROI and employee experience. Scope ...

Analyst(s):   Larry Cannell   |   Chris Jackson
Premium Research Feb 2025
... Digital adoption platforms reduce digital friction and boost user engagement and proficiency by offering in-application guidance for both employee- and customer-facing applications. This note guides application leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. ...

Analyst(s):   Peer Contributors
Research Oct 2021
... brought about by the COVID-19 pandemic catalyzed U.S. healthcare payers to reevaluate their digital business initiatives. This research offers CIOs comparative insights into their peers’ investments and digital progress in response to disruption and in support of recovery. About This Research Gartner ...

Analyst(s):   Mandi Bishop
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