... Digital business units are emerging among traditional, nondigital enterprises that sense an opportunity to differentiate and drive revenue. Knowledge of this trend will help product leaders serving this opportunity effectively allocate resources, cultivate partnerships and enhance customer intimacy. ...
Analyst(s): Alfonso Velosa | Chrissy Healey | John Santoro | Robert Brown
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... capture all technology spending across the enterprise, and they are too slow and rigid or narrow in scope to support innovative and fast-changing digital investments. A new model is emerging that allows CIOs to be the steward of enterprise technology spending, empowers IT and other business leaders to ...
... Lack of reliable consumer insights can lead to digital commerce leaders making uninformed site optimization decisions about channels, content and pricing. This research provides customer insight to inform roadmap decisions, drive customer acquisition and retention, reduce costs and boost revenue. Overview ...
Analyst(s): Jason Daigler | Kassi Socha | Ant Duffin | Anna Maria Virzi
... expectations due to misaligned priorities and overemphasis on technical execution. They should tailor their leadership approach to align with the CIO’s digital objectives that drive business value. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Pressure to accelerate digital business transformation has caused senior leaders outside of IT to take more ownership for testing and scaling digital business ideas. This research outlines three technology leadership models and expectations for CIOs and C-suite leaders in the digital business era. Overview ...
... Supply chain fulfillment leaders are missing an opportunity to drive increased revenue in digital commerce by not using accurate delivery dates. Use this research to create a business case for using accurate delivery dates, assess the best approach and validate it before finalizing a solution. Overview ...
... General counsel often see poor returns from technology investments because the legal department struggles to effectively navigate digital initiatives. Use our research guide to understand the foundational steps to prepare the department for technology, improve the selection of legal department technology ...
... bets on increasingly complex technology portfolios. Today, it is insufficient to measure ROI only for discrete projects. This research shows why the Digital Value Framework is imperative for assessing the total technology portfolio and communicating ROI in clear business terms. Analysis Next Steps Gartner ...
Analyst(s): Veena Variyam | Michael Dominy | Leonard Ammerer
... Business stakeholders often lack the architectural perspective needed to make smart digital business decisions. Enterprise architecture and technology innovation leaders can use ExxonMobil’s approach to champion architectural thinking, learning opportunities and skills cross-pollination. Case Overview ...