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Research Apr 2025
... Gartner client? The digital marketing and brand strategy services market will reach $203 billion in 2029, with a five-year CAGR of 5.4% in constant currency. Growth is driven by increased reliance on external service providers, demand for new GenAI capabilities and investments in digital channels. Overview ...

Analyst(s):   Charles Sutherland   |   Scott Frederick   |   Eric Cheung   |   Jennifer Barry   |   Neha Sethi
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Research January 19 2024
... Emerging Best Practices to Manage Digital Supply Chain Risks Digital supply chain security regulations and frameworks are emerging globally, and the U.S. federal efforts alone will impact hundreds of thousands of organizations. As digital supply chain attacks increase, pressure grows for cybersecurity ...
Research Apr 2019
... Product management will prove crucial to future success with digital business by increasing the value of digital products. Application leaders must help their organization gain advanced product management skills for a new generation of products, in areas such as analytics and the Internet of Things. ...

Analyst(s):   Deacon D.K Wan
Research Nov 2017
... Digital business is challenging the existing IT operating model, which has been optimized for efficiency and internal service levels. This model now needs to be redesigned as the “I&T” operating model, which will support digital business with agility, speed and innovation. Key Question Opportunities ...

Analyst(s):   Ian Cox   |   Simon Mingay   |   Donna Scott
Premium Research Jan 2024
... DEM tools are growing despite economic slowdown. I&O leaders can use DEM to identify technology performance issues for the end users and align application performance to support business objectives. Gartner Research ...

Analyst(s):   Mrudula Bangera
Premium Research Jan 2024
... The best way to acquire and grow accounts is to help customers navigate the complexities of B2B buying. B2B CMOs should steward the creation of “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Gartner Research ...

Analyst(s):   Sharon Cantor Ceurvorst
Premium Research Jan 2025
... Supply chain organizations are being pressured to optimize productivity and resilience, while cutting costs. Here, we provide supply chain leaders with guidance on opportunities to invest in novel and mature technologies that manage the implications these decisions have for business ecosystems. Scope ...

Analyst(s):   Suzie Petrusic   |   Christian Titze
Premium Research Aug 2024
... The DXP market will grow to $5.9 billion worldwide by 2028. However, it is composed of many interlocking subcomponents, each with its own demand that varies by both geography and vertical. Product managers must apply both data and common sense to properly size the opportunity for their offering. Over ...

Analyst(s):   Kelli Smith   |   Brian Doherty
Premium Research May 2024
... CIOs and other government executives should use outcome-driven metrics to quantify mission value for technology investments. This presentation provides human services executives with fundamental metrics to increase IT investment value, align business objectives and create relevant KPIs. Gartner Resea ...

Analyst(s):   Roland Rivera   |   Ben Kaner
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