... CMOs often struggle to demonstrate how digital commerce marketing affects commercial results, making it difficult to connect marketing to top-level business outcomes. Use this research as a guide to better connect efforts to commercial goals and improve communication with C-suite stakeholders. Overview ...
Analyst(s): Greg Carlucci | Ant Duffin
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... execution alignment. This research helps portfolio management leaders further the capability of value-based decision making with stakeholders for digital outcomes in mixed portfolios. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Casey Buckley | Lucas Kobat | James Boyle
... implies a redefined cultural mindset and new operational models. We explain the approach CIOs must adopt to help transform their companies into the digital automakers of the future. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...
... Digital marketing leaders are eager to invest in GenAI but struggle to prioritize effective use cases and initiate implementation. This research offers examples of five proven GenAI use cases: content assistant, localization, social engagement, advertising optimization and customer chatbots. Overview ...
... citizen services and meeting mission needs. This webinar will show government CIOs and technology executives how to use the Gartner Hype Cycle for Digital Government Services, 2024 to help improve government service delivery. About the Speaker Session Description Gartner Recommended Reading Gartner Research ...
... As employees rely more on digital communications (e.g., instant messaging, ephemeral messaging) to conduct business, records management programs must adapt. Legal leaders can use this template to govern these new modes of communication and incorporate them into their records management programs. When ...
... While simulation digital twins will represent a $379 billion opportunity by 2034, they are complex, costly and nontransferable across providers. Product leaders must educate stakeholders, improve technology capabilities and build ecosystems to drive revenue with associated technologies. Overview Strategic ...
Analyst(s): Evan Brown | Alfonso Velosa | Peter Middleton
... Access Insights Already a Gartner client? Modernizers represent an innovation lab scenario focused on digital optimization. CIOs can learn from how modernizers use innovation partnerships to supply the skills they lack and to adopt innovation best practices. Overview Survey Objective Data Insights Additional ...
Analyst(s): Samantha Searle | Tsuneo Fujiwara | Nicholas Evans
... As more firms adopt digital product management practices, CIOs worry that many of their product teams struggle to deliver the expected business benefits. This research provides leaders with an analysis of which activities and practices have the biggest impact on product team effectiveness. Overview ...