... Successfully developing and executing marketing strategies for growth requires investing in a dedicated strategic marketing role. CMOs can use this research to learn the key benefits and responsibilities of a marketing strategy leader, as well as the skills that leader needs to be successful. Gartner ...
Analyst(s): Anja Naski
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... security standards? Architect your processes, services and technologies to support resilience. How do I rationalize cybersecurity vendors and avoid paying for redundant capabilities? Our third-party insights platform centralizes risk management. How Gartner supports CISOs Former CISOs give you faster, ...
... Access Insights Already a Gartner client? Throughout 2025, our monthly CIO Perspectives notes showed peers focused on ROI. In 2026, that mandate grows as CEOs expect outcomes, not outputs. As such, CIOs must co‑own results, know the business deeply, and influence peers for business impact. Analysis Rese ...
... methods, limiting both efficiency and demonstrable value. These insights present a three-step framework (audit, analyze, activate) intended to close this gap in a structured, repeatable way. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...
... Gartner First Takes Fresh insights on emerging trends Software engineering leaders: Pay attention to what AI labs do, not what they say. Lab leaders called for an AI slowdown, but three labs released coding models within two days. Test new models in existing harnesses to see whether they complete tasks ...
... Sustainability pays, even if consumers don’t By Kevin O'Marah | August 22, 2014 Traditional activist cynicism paints corporations as bad guys willing to ruin the environment or people’s health for a buck. I accept and regret the fact that public companies face a Wall Street driven incentive system that ...
... Account retention and growth are hindered by the value gap between an organization’s value proposition and the value customers realize. CSOs must take decisive action to enable frontline teams to close the value gap to maximize retention and growth of existing customers. Overview Gartner Recommended ...
... Gartner First Takes Fresh insights on emerging trends Heads of IT should pay heed to the G20 Innovation Ministerial, which has become a key forum for AI providers to proactively dispel myths and concerns about AI data centers. This research breaks down what’s actually true and what’s conveniently missing ...
Analyst(s): Mark Jaggers | Autumn Stanish | Henrique Cecci | Paul Wang
... must leverage the recent Australian Medicare data breach by AI agents to highlight the risk of similar incidents to their leadership, and prioritize paying down technical debt. This data breach shows the vulnerability of legacy infrastructure to AI agents attempting to complete tasks by any means necessary ...
Analyst(s): Craig Lawson | John Watts | Rob McMillan | Dean Lacheca | Richard Addiscott