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Premium Research Mar 2026
... and go‑to‑market strategies by investing in solutions that deliver measurable, market‑shaping impact. Overview Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Scot Kim
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Premium Research Mar 2026
... the market or expanding their footprint — navigate shifting dynamics and sharpen strategies for 2026 and beyond. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jonathan Rivera
Research Oct 2025
... Access Insights Already a Gartner client? Successful D&A leaders leverage their enterprisewide perspectives to engage stakeholders throughout the data governance process. Collaboration and alignment across groups accelerate AI and digital transformation. Insights are based on interviews with 150+ CDAOs ...

Analyst(s):   Dalia Naguib   |   Alexandria Roberts   |   Cameron Roche
Premium Research Jul 2025
... and analytics governance platforms drive the development, deployment and monitoring of a wide range of governance policies across an organization’s business systems. This note guides data and analytics leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Community Contributor
Research Nov 2025
... Access Insights Already a Gartner client? Tech leaders who use advanced segmentation strategies stand out in noisy markets. Use these interactive tools to filter buyer behavior insights based on key segmentation attributes, enabling focused product positioning, tailored value propositions and optimized ...

Analyst(s):   Hank Barnes   |   Brayden Napoli
Premium Research Sep 2025
... D&A governance platforms help organizations manage data quality, privacy and access rules, making them essential for meeting changing governance needs. This note guides data and analytics leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer ...

Analyst(s):   Peer Community Contributor
Premium Research Sep 2026
... To ensure data governance and reduce AI-related risks, general counsel should establish robust digital sovereignty strategies and monitor AI tool usage. This research highlights necessary actions and considerations for effective governance. Insights at a Glance What You Need to Know Why Now Issues Gartner ...

Analyst(s):   Allysa Johnson   |   Bart Willemsen   |   Melissa Ruiz Hernandez   |   Bernard Woo
Premium Research Sep 2026
... Autonomous agents bypass legacy governance, creating unmonitored, cascading risks. To prevent compliance collapse, CIOs and AI leaders must shift to an agentic architecture, layering guardian agents with existing governance mechanisms to secure compliance. Insights at a Glance Strategic Planning Assumption ...

Analyst(s):   Daryl Plummer   |   Remi Gulzar   |   Sarah Davies   |   Meghan Hollis   |   Dan Wilson   |   Lauren Kornutick
Premium Research Nov 2025
... non-negotiable mandate: drive business outcomes based on data-driven insights or cede decision power to other executives. To maintain decisioning authority, CMOs must implement a systematic approach for developing effective, data-driven insights that guide marketing’s decision making. Gartner Research ...

Analyst(s):   Tunde Kamson
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