... non-negotiable mandate: drive business outcomes based on data-driven insights or cede decision power to other executives. To maintain decisioning authority, CMOs must implement a systematic approach for developing effective, data-driven insights that guide marketing’s decision making. Gartner Research ...
Analyst(s): Tunde Kamson
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Gartner Peer Insights ‘Lessons Learned’: Implementing IAM Solutions Understand complexity of access management solutions to ensure a secure access control infrastructure By Peer Contributors The acceleration of digital business is driving investment in new architectures and creating new identity and ...
... Client Story Supporting Distribution Build-out with Cost and Benchmarking Insights Gartner assisted a supply chain leader at a consumer goods manufacturer in validating and optimizing their operational expansion plans. Mission-critical priority Facing high global inflation, a leading US consumer goods ...
... Digital Execution Scorecard for Midsize Enterprise Utilize this report to prioritize digital investments and to focus on their most important objectives. By: CIO Research Team The Digital Execution Scorecard for Midsize Enterprise provides a complete assessment and tailored recommendations to support t ...
... like compliance, data privacy and security highlight the need for stronger AI governance. This infographic helps CIOs understand evolving governance standards and align with best practices for effective, robust governance. Overview Gartner Recommended Reading Gartner Research ...
... Traditional cybersecurity governance approaches are insufficient for the cybersecurity and privacy risks posed by AI adoption. CISOs must influence and collaborate on AI governance and lead AI cybersecurity governance to manage risks, support compliance, and build trust throughout the AI life cycle. ...
... response to recent U.S. policy shifts. General counsel can use this benchmarking research to gain insights into how their peers are addressing diversity-related governance practices. Overview Data Insights Gartner Recommended Reading Note 1: Reviewed Companies Gartner Research ...
... CMOs must align their marketing plans to insights about their target consumers. Download this presentation to get a comprehensive overview of U.S. consumers compared by household income, including critical consumer value shifts, expectations for brands, and shopping and media behaviors. Gartner Research ...
... implementing robust IT governance across all organizational levels, from the boardroom to executives to leadership and teams. This approach fosters connected, responsive decision making and drives sustained business success. Overview Gartner Recommended Reading Gartner Insights Abstract ...