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Research Oct 2026
... Access Media Database Accuracy Native Localization and Global NLP AI and Agentic Intelligence Integration and Extensibility Media Relations Workflow Governance Contextual Analytics Reporting and News Brief Generation Reputation Intelligence Crisis and Issue Sensing and Mitigation Media Relations and Outreach ...

Analyst(s):   Amber Boyes   |   Paul Swiergosz   |   Elizabeth Kilbride
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Research Sep 2026
... Retrieval-Augmented Generation Computer Use/Coworking Agent Embedded AI Agents AI Agent Building Prebuilt Connectors and Integration Agent Management and Governance Personalized Experience AI Collaboration Tools Context and Memory Management Native Orchestrator General Personal Knowledge Work Agentic Workflows ...

Analyst(s):   Olga Martí   |   Justin Tung   |   Max Goss   |   Cory Decker   |   Jason Wong
Research Mar 2026
... tool governance, and accountable ownership. Insights at a Glance Strategic Planning Assumption Impact Brief Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Alex Coqueiro
Research Apr 2026
... Access Insights Already a Gartner client? Agentic AI is rapidly expanding CRM autonomy across marketing, sales, service and digital commerce. However, without explicit boundaries for human judgment, enterprises risk degrading customer trust, brand consistency and governance. This research provides enterprise ...

Analyst(s):   Guy Wood   |   Ilona Hansen
Research Mar 2026
... Access Insights Already a Gartner client? Chief procurement officers must align supplier risk management strategy creation to the right staffing, process, and governance. Alignment is a necessary part of supplier risk management that positively shifts organizations from reactive to proactive actions, ...

Analyst(s):   Ronak Gohel   |   Cheryl Van Dyke
Research Mar 2026
... Access Insights Already a Gartner client? Customer fulfillment leaders struggle to achieve zero-touch order to cash due to data quality issues and unclear accountability. Establishing strong data governance and foundational controls is essential for automation to deliver better service, lower costs, ...

Analyst(s):   Kevin Otto
Research Feb 2026
... Access Insights Already a Gartner client? To simplify initiative delivery and governance challenges, PPM leaders must mature PMO practices and limit tool customization. A tool deployment plan that includes adopting best practice business processes can prevent costly development, limit future tool rework ...

Analyst(s):   Jennifer Jackson   |   Peter Clegg
Research Apr 2026
... Access Insights Already a Gartner client? For modern content teams, digital asset management is critical because it connects creation, governance, distribution, and performance. Far more than a mere static storage repository, DAM has become core infrastructure for how content is produced, protected, ...

Analyst(s):   Rene Cizio
Research Apr 2026
... Access Insights Already a Gartner client? Agentic AI is rapidly reshaping CRM, challenging leaders to adapt architectures, data governance, and workflows. By embracing composable solutions, agentic frameworks, and strong change management, organizations can improve outcomes, enhance CX, and future-proof ...

Analyst(s):   Ilona Hansen   |   Julian Poulter   |   Olive Huang
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