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... Access Insights Already a Gartner client? Marketing automation vendors increasingly offer marketers access to outcome-based direct marketing. This document provides the strategic governance and operational strategies CMOs should establish before integrating AI decisioning engines into direct marketing ...
... Gartner First Takes Fresh insights on emerging trends CIOs face growing scrutiny as AI deployment decisions reveal organizational values. Gartner research shows that responsible AI requires governance, workforce strategy and clear decision rights. Cultural signals indicate that these concerns are entering ...
Analyst(s): Philip Walsh | Frank Buytendijk | Lauren Kornutick | Mark Margevicius
... Gartner First Takes Fresh insights on emerging trends The governance features announced at Google Cloud Next ‘26 offer improvements to their native agent controls. Yet, CIOs must not rely on them solely. To avoid compliance failures and digital friction as agentic AI proliferates, they must supplement ...
Analyst(s): Avivah Litan | Rachel O'Farrell | Sarah Davies
... enterprise architecture must evolve team governance to create the structures, oversight, and processes to enable effective human-AI collaboration. This research highlights four key aspects to ensure AI-augmented EA delivers maximum value to the organization. Insights at a Glance Issue Context Impact Brief ...
... space, governance is not just a necessity — it is the ultimate competitive moat. Without enterprise-grade controls, CPOs risk operational chaos, eroded trust, and regulatory penalties, leaving their agent platforms unfit for enterprise scale and vulnerable to aggressive competitors. Insights at a Glance ...
... Access Insights Already a Gartner client? Activate integration governance at the end of due diligence to set decision rights, escalation paths, and an empowered integration management office. This gives CIOs and executive leaders the clarity and control needed to manage risk and enter Day 1 with alignment ...
... Proper governance is critical to successful IT vendor risk management. Protecting what the organization values requires IT sourcing, procurement, and vendor management leaders to assign clear roles and responsibilities with a vendor risk management RACI. When to Use Directions for Use Gartner Recommended ...
... Access Insights Already a Gartner client? This guide helps supply chain planning leaders evolve their S&OE into a driver‐based decision forum that connects exceptions to the S&OP plan to flawed S&OP assumptions, by promoting the right metrics and providing the necessary framework and governance. Insights ...