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Premium Research Feb 2020
... Access Insights Already a Gartner client? Managing APIs as products aligns APIs with business goals, such as enabling new channels and increasing customer satisfaction, but also brings governance overhead. Application leaders should create the role of API product manager to govern reusable APIs as part ...

Analyst(s):   Abhishek Singh   |   Mark O'Neill   |   Arun Batchu   |   Shameen Pillai   |   Anne Thomas
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Research Mar 2017
... establish appropriate governance models and build the team skills required Event-driven IT presents a challenge to application leaders because full life cycle API management solutions are primarily designed to support request-response APIs Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mark O'Neill   |   Paolo Malinverno
Research May 2019
... Blockchain Platforms Exist s 6. Assuming That Smart Contract Technology Is a Solved Problem 7. Ignoring Governance Issues for a Peer-to-Peer Distributed Network Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Adrian Leow
Research Aug 2019
... Enterprise Operating Model Adoption Path to the Value-Optimizing I&T Operating Model Governance, Delivery Operations and Architecture Expand to Become Enterprise Capabilities Summary Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Donna Scott   |   Remi Gulzar
Research Mar 2017
... Ways of Working Adopt Bimodal as a Core Competency Establish an IT Governance Approach Based on Business Outcomes Step 5. Redesign Architectures Begin by Establishing the Fundamental Attributes Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Neil Osmond
Premium Research Jul 2023
... to inform decisions on generative AI strategy, investment and impact. Gartner Recommended Reading Note 1: Definitions of the Scoring Scale Gartner Insights Abstract ...

Analyst(s):   Terri-Lynn Thayer   |   Saher Mahmood   |   Tony Sheehan   |   Marlena Brown   |   Paul Riley   |   Kelly Calhoun Williams   |   Robert Yanckello   |   Grace Farrell
Article June 01 2026
... ultimately be scaled and owned internally. CMOs must also vet partners carefully, particularly as AI work becomes customer‑facing, to ensure strong governance around ethics, privacy and brand safety. What to do next to build an AI-powered marketing organization Setting your vision is just one critical step ...
Research Jul 2026
... Access Insights Already a Gartner client? AI-related aspirations are affecting most aspects of data management. In particular, a focus on context layers and semantics, combined with sovereignty concerns, is driving risk and governance innovation. Data and analytics leaders can use this research to help ...

Analyst(s):   Adam Ronthal
Article July 23 2026
... channels, accelerate execution, and elevate the role of data, content, and organizational design. Learn how to: Build AI‑ready data, content & context governance Maintain brand trust across AI‑driven search & social Shift to composable orgs with transparent AI policies Transform How Marketing Operates and ...
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