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Research Sep 2026
... Access Insights Already a Gartner client? Traditional planning cannot keep pace with competitor actions, buyer shifts and market volatility; use AI-enabled scenario simulations to challenge assumptions, simulate competitive responses, pressure-test go-to-market decisions and drive sales impact. Insights ...

Analyst(s):   Morgan Barnes   |   Brendan Condon
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Research Aug 2026
... Access Insights Already a Gartner client? S&OP and IBP overall drive enterprise decisions by uniting commercial, marketing, finance, and supply chain in a single strategic process. Unlock superior impact and enterprise value by overcoming silos through strong financial integration. Insights at a Glance ...

Analyst(s):   Malek Djoudi
Research Sep 2026
... Access Insights Already a Gartner client? Scaling AI agents in production requires engineering for reliability. Software engineering leaders should use the AI agent development life cycle and engineering practices to design, build, deploy and operate AI agents. Insights at a Glance Strategic Planning ...

Analyst(s):   J.P. Thompson   |   Tigran Egiazarov   |   Alex Coqueiro
Research Sep 2026
... commerce. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Sandy Shen   |   Greg Carlucci
Premium Research Sep 2026
... evaluate risks created by mitigation strategies, and use scenario analysis to gain insights into the risks’ potential evolution. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Steve Shapiro
Research Sep 2026
... Access Insights Already a Gartner client? Long-term market leadership belongs to tech CEOs who replace legacy CRM with AI-native CRM sales platforms. They eliminate non-value-added tasks, improve deal insight and accelerate pipeline velocity, well beyond that available from bolting AI onto passive systems ...

Analyst(s):   Roland Johnson
Research Sep 2026
... Access Insights Already a Gartner client? CSOs are often accountable for growth in markets they had limited involvement in selecting. This research shows how to incorporate ability-to-win assessments into expansion decisions to identify execution barriers before investments are committed. Insights at a ...

Analyst(s):   Brendan Condon   |   Igor Marchal   |   Kelly Fischbein
Research Aug 2026
... Access Insights Already a Gartner client? Frequent sales transformations are necessary to modernize roles, skills and technology. However, pursuing too many initiatives at once can derail execution. A sales transformation portfolio helps prioritize investments and allocate resources strategically. Insights ...

Analyst(s):   Michael Katz   |   Brendan Condon
Research Oct 2026
... Access Insights Already a Gartner client? The transition into a new head of Communications role is a critical and challenging time. This guide assembles key Gartner insights to support both experienced and first-time heads of Communications in getting off to a fast start in their new position. Analysis ...

Analyst(s):   Brianna Lux
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