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Research Nov 2026
... Access Insights Already a Gartner client? A year after publishing the book World Without Truth, our core thesis looks remarkably durable: Industrial disinformation has become an AI-powered supply chain. CMOs and their peers must adapt as disinformation increasingly shapes what people believe about brands ...

Analyst(s):   Andrew Frank   |   Dave Aron
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Research Nov 2026
... Access Insights Already a Gartner client? Software markets are shifting from discrete products to competing platforms built around and under integration and interfaces. CIOs should expect incumbent vendors to shape application strategies through 2030 while investing now in flexible contracts and development ...

Analyst(s):   Whit Andrews   |   Mark O'Neill
Research Oct 2026
... Access Insights Already a Gartner client? Single-purpose drones are obsolete as aerial autonomy shifts toward adaptive physical agency. Product leaders must shift toward flexible, AI-driven platforms capable of seamless multidrone coordination or risk losing market relevance as autonomous ecosystems ...

Analyst(s):   Christine Tenneson   |   Alizeh Khare
Research Nov 2026
... Access Insights Already a Gartner client? Startups driving autonomous drone innovation excel by offering real-time, agentic edge AI autonomy. To successfully scale enterprise adoption across key sectors like agriculture, public safety, and defense, product leaders must invest in domain-tailored drone ...

Analyst(s):   Christine Tenneson   |   Alizeh Khare
Premium Research Nov 2026
... marketing activities to win rates, product adoption, and pipeline performance with greater speed and visibility. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Ray Pun   |   Liz Pellegrini
Premium Research Nov 2026
... Gartner First Takes Fresh insights on emerging trends Heads of enterprise applications shouldn’t rush to incorporate Claude’s addition of meeting capture and work product creation into their own meetings. Before enabling, prove that Claude Meetings can operate within your organization’s approved meeting ...

Analyst(s):   Adam Preset   |   Joe Mariano   |   Christopher Trueman   |   Lacy Lei
Premium Research Nov 2026
... initiatives with a deterministic foundation that allows it to reason with strict logical precision. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Adrianna Rockford   |   Amy Bickel   |   Joe Maguire
Premium Research Oct 2026
... are creating value and compare their AI deployment patterns with those of other procurement organizations. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Vanessa Hines
Premium Research Oct 2026
... Gartner First Takes Fresh insights on emerging trends CIOs should leverage Oracle’s expanded native multicloud capabilities and zero-trust agentic AI frameworks following major announcements at Oracle AI World 2026. To maximize value, leaders must shift from defensive negotiation to strategic partnership ...

Analyst(s):   Denis Torii   |   Kameron Chao   |   Dennis Gaughan   |   Chuck Lawton   |   Wendy Morin   |   Alessandro Galimberti   |   Sandeep Unni   |   Adam Ronthal   |   Allan Wilkins   |   Patrick Connaughton   |   Tobi Bet   |   Anand Chouksey   |   Ramke Ramakrishnan   |   Karl Rosander
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