... November 15, 2021 Gartner Says Adults 18-43 Now Spend More Time on Streaming TV than Broadcast, Cable and Satellite New Research Reveals How Marketers Should Adapt to the Rapidly Growing and Ever-Evolving Streaming Services Marketplace U.S. viewers age 18-43 spend an average of 63% of their overall TV viewing ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... due to increased spending, particularly across the data and analytics-related technology category. A lag in maturity — caused by reluctance to embrace AI, lack of trust in AI and difficulties delivering business value from AI — will have a corresponding deceleration effect on spending and revenue. Gartner ...
... marketing can ensure both units handle objections effectively through consistent information sharing. This collaboration is especially crucial as businesses will likely become more cautious and thorough in software spending. Our 2023 Global Software Buying Trends report shows that 69% of small and midsize ...
... strategies, but continues to be misunderstood and underutilized. CIOs should familiarize themselves with the benefits of cloud computing, learn about cloud security and understand what type of talent is necessary for successful cloud implementation. Cloud computing insights you can use Gartner insights, advice ...
... Australian employees to stay in the current role increased to 38.1% in Q4 2025, up from a three‑year low of 32.9% in Q1 2025. “Employees are opting for security over risk,” said Woolrich. “When confidence in job availability falls, they become less likely to explore new roles – even if they’re dissatisfied ...
... disruptive socioeconomic environment. Smartphone Market to Return to Growth in 2024 Like AI PCs, GenAI smartphones will not bolster smartphone demand until 2027. “The enhancements to smartphones evolve the current experiences with cameras and voice integration, but these capabilities are expected by users rather ...
... digital transformation investments that were launched in earnest at the start of the pandemic, in line with Gartner’s IT Spending Forecast of an overall increase in worldwide IT spending in 2022. According to Bant, inflation is a new catalyst driving CFOs to ramp up digital investments with the aim of lowering ...
... government agencies will have modernized critical core legacy applications to improve resilience and agility.
Adaptive Security
An adaptive security approach treats risk, trust and security as a continuous and adaptive process that anticipates and mitigates constantly evolving cyber threats. This approach ...
... priorities most critical to CIOs: Business Strategy Leadership Technology & Information These themes will help CIOs and senior IT executives stay ahead of the latest trends including artificial intelligence (AI), data and analytics, security and risk, digital transformation, work, people and culture and more. ...