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Research Nov 2025
... Access Insights Already a Gartner client? Digital asset management platforms enable organizations to govern digital asset creation, distribution and organization. Digital marketing leaders can use this research to evaluate DAMs that drive enterprise content reuse and automation against those focused ...

Analyst(s):   Karen Lee   |   Rene Cizio   |   Serena Philip   |   Tia Zervas   |   Aparajita Mazumdar
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Research Apr 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Richard Addiscott, Vice President Analyst. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Richard Addiscott
Research Oct 2025
... Access Insights Already a Gartner client? CSPs are investing in BSS customer management and experience functionality, incorporating AI to advance customer-centricity, enhance customer journeys and expand B2B. Product leaders selling to CSPs can use this analysis to hone their competitive positioning ...

Analyst(s):   Amresh Nandan   |   Susan Welsh
Premium Research Jul 2025
... As power and utilities demand more sophisticated and capable asset performance management solutions, vendors must navigate a crowded, fast-evolving market. This research helps technology and service providers refine competitive strategies, identify APM partnership opportunities and align APM offerings ...

Analyst(s):   Nicole Foust   |   Kristian Steenstrup
Premium Research Sep 2025
... This interactive tool enables IT sourcing, procurement and vendor management leaders to gain valuable insights into how their peers’ technology portfolios have evolved over the past three to five years. Explore trends and emerging patterns by analyzing data across a variety of segments and customizable ...

Analyst(s):   IT Sourcing Procurement and Vendor Management Research Team
... Mission-critical priority Reestablish CDB Aviation’s HR strategy to anticipate and deliver on evolving HR and business priorities. How Gartner helped The Gartner Executive Partner provided the chief people officer with ongoing best-practice guidance and actionable toolkits to successfully navigate a se ...
Research Mar 2026
... Insights Already a Gartner client? AI escapes the digital realm through physical AI, which is constrained by limited real-world data and a lack of knowledge representation. To unlock its transformative enterprise value, AI leaders must streamline sensor and OT/IoT platforms, partner with physical AI data ...

Analyst(s):   Ben Yan   |   Erick Brethenoux   |   Mike Fang   |   Tong Zhang
Research Feb 2026
... O must operationalize data as a formal product. Assign an I&O data platform owner, supported by a sponsor and entity owners, to unify telemetry, knowledge graphs, and digitized wisdom, driving productivity gains. Insights at a Glance Strategic Planning Assumptions Impact Brief Actions Cautions How to ...

Analyst(s):   Chandra Mukhyala   |   Deepak Seth
Research Dec 2025
... Access Research Already a Gartner client? IT sourcing, procurement, and vendor management leaders often contribute to cost optimization by securing the most immediate savings when negotiating IT contracts, but they may miss broader opportunities. To maximize impact, they must continuously identify cost ...

Analyst(s):   IT Sourcing Procurement and Vendor Management Research Team
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