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Research May 2026
... Access Insights Already a Gartner client? The 2025 data management software market expanded, though the traditional leaders lost share to faster-growing competitors and hyperscalers. AI-ready data demand and platform consolidation were key drivers, underpinned by a shift to cloud-native infrastructure ...

Analyst(s):   Robin Schumacher   |   Harshita Chibber   |   Sharat Menon   |   Deepali .
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Research Jul 2017
... Recurring Revenue Management Web Real-Time Communications Sliding Into the Trough Analytics for Customer Intelligence Tag Management Digital Wallet Virtual Customer Assistants Knowledge Management for Customer Service Mobile Commerce Personalization Engines Social for CRM: Social Feedback Management Digital Coupons ...

Analyst(s):   Mike Lowndes
Research April 23 2026
... Vision and Strategy for an AI-Driven World Drive growth by leveraging AI, agentic operating models, and zero-based channel strategies. CMOs face a pivotal shift as AI becomes central to marketing, requiring bold leadership, strategic adaptation, and a reimagining of engagement and operating models. Le ...
Webinar On-Demand
... Enterprise risk management (ERM) programs and leaders have moved into the spotlight as organizations navigate this volatile risk landscape. Join this complimentary ERM webinar to explore key imperatives for heads of ERM in 2026, including unlocking ERM’s strategic value amid uncertainty, driving coordinated ...

Analyst(s):   James Fitzmaurice
Research Feb 2026
... Access Insights Already a Gartner client? Strategic cost management must be proactive, programmatic and always-on. CIOs must shift from one‑off cuts to a continuous, strategic discipline — aligning spend to strategy, reallocating for maximum value and tackling tech debt to make cost a driver of business ...

Analyst(s):   Technology Financial Management
Premium Research Dec 2025
... CMOs who resist integrating AI into their resource management strategy aren’t just falling behind — they’re actively sabotaging their ability to survive in a world where doing more with less is non-negotiable. Ignoring AI is a missed opportunity and a recipe for irrelevance. Insights at a Glance Issue ...

Analyst(s):   Amy Jenkins   |   Michael McCune
Research Nov 2025
... internal and external assets. Assessing the visible attack surface and correlating findings with security threat intelligence and vulnerability/exposure management tools is critical for prioritizing remediation. Overview Strategic Planning Assumption Introduction Description Benefits and Uses Risks Adoption ...

Analyst(s):   Mitchell Schneider   |   Pete Shoard
Webinar On-Demand
... resilience. Yet many cost optimization efforts remain reactive, focused on short-term reductions rather than sustainable value creation. Strategic cost management requires a more disciplined approach to understanding, governing and optimizing technology spend. This session outlines a practical framework for ...

Analyst(s):   Bryan Hayes
Premium Research Apr 2026
... Model Context Protocol has gained popularity as an emerging standard to enable communication between AI applications/agents and software applications such as databases, tools and IT applications. However, it does not address the data challenges that can manifest as increasingly diverse data sources ...

Analyst(s):   Andy Lee
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