... with CEOs and CFOs by connecting with these executives’ hidden anxieties. By understanding unspoken fears about reputation, board perception, and knowledge gaps, CMOs can create deeper, more effective CEO and CFO relationships and greater support for marketing. Insights at a Glance Impact Actions How ...
Analyst(s): Chris Ross
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... strengthen their role as strategic business partners by enabling faster decision making; helping R&D navigate uncertainty; and connecting teams with knowledge, capabilities, and innovation beyond the enterprise. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading ...
... dynamic consumption, rising AI costs and decentralized technology spend. This journey guide can help CIOs navigate each step of the strategic cost management journey using relevant Gartner research and insights. Analysis Research Highlights Contributors Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Robert Naegle | Woojin Choi | Bryan Hayes
... As business communications expand across messaging tools, personal devices and AI-generated outputs, many records management policies no longer support consistent, defensible records governance. GC can use this template to modernize policies to manage emerging communications and reduce legal risk. When ...
... Risk volatility isn’t slowing down — and enterprise risk management (ERM) leaders are under pressure to deliver clarity and control. The start of 2026 will set the tone whether ERM becomes a strategic driver or stays reactive. Get a clear view of the top priorities for ERM leaders in 2026 and how to ...
... Best practices in digital marketing are strongly affected by industry-specific nuances among wealth and asset management firms based on target customer segments and distribution models. CMOs can use this research to learn from industry leaders how to form their own path to success. Index Performance ...
Analyst(s): Priyanka Narang | Alex De Fursac Gash | Yash Rastogi | Karan Saxena | Ross Cosner
... CMOs who use AI agents in marketing work management platforms can improve productivity and operational performance, but CMOs must rightsize their efforts. Choose the right AI agent productivity use cases and ensure foundational processes, work documentation, and data are in place to maximize results. ...
... Access Insights Already a Gartner client? To maximize IT’s impact, CIOs must move beyond tactical cost cutting and adopt strategic, value-led cost management. This playbook gives CIOs step-by-step guidance to systematically optimize the IT cost base — through deliberate preparation, value-focused execution ...
Analyst(s): Galliopi Demetriou | Bryan Hayes | Cesar Lozada | Robert Naegle
... Access Insights Already a Gartner client? To effectively manage IT vendor risks, IT sourcing, procurement, and vendor management leaders should establish joint governance with subject matter experts and compliance experts. Such a collaborative approach is essential for making informed decisions and safeguarding ...