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Premium Research Jun 2026
... Silicon Valley concept that has no connection to the real world. Software engineers must balance token spend against value to find the sweet spot for coding agent use. Overview Analysis Recommendations Conclusion Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Matt Brasier
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Research Apr 2026
... Insights Already a Gartner client? Spec-driven software development is the key to scaling AI-native software development practices by enabling accurate code generation of large, complex projects. Product leaders can gain competitive advantage by embracing SDD or be sidelined by the efficiency of spec-aligned ...

Analyst(s):   Mark Driver   |   Kelli Smith
Premium Research Apr 2026
... Takes Fresh insights on emerging trends CFOs face rising AI spend with limited transparency into what actually drives costs, from licensing fees and coding token usage to model training and flexible vendor contracts. Learn the six core AI drivers that require CFO-led decisions on funding priorities, spend ...

Analyst(s):   Paul Quinn
Research Jul 2026
... federated decision models can’t stay ahead of agentic systems making decisions at machine speed. The only way to ensure compliance is to embed governance-as-code into agentic systems and CI/CD pipelines. Before you can do that, your policies, reference architectures, and guidance must be accurately converted ...

Analyst(s):   James Cameron
Webinar On-Demand
... The AI and GenAI market is evolving faster than most organizations can track. Join this complimentary Gartner webinar as Gartner experts reveal the latest global forecasts for AI and GenAI, including updated projections for enterprise adoption, spending growth and technology maturity across key mark ...

Analyst(s):   John Lovelock   |   Alastair Woolcock
Research Jul 2026
... Access Insights Already a Gartner client? The unified communications market is projected to yield low single-digit growth over the next two years as solutions experience heightened saturation. Providers focusing on value-added AI capabilities across collaboration, video and CX functionality will be best ...

Analyst(s):   Megan Fernandez   |   Ajit Patankar   |   Nitin Narang   |   Pankil Sheth
Research Jul 2026
... Access Insights Already a Gartner client? Sales kickoffs prepare go-to-market teams for the year ahead, but ownership ambiguity, low engagement and one-and-done planning undermine their impact. Product marketing leaders must partner with sales enablement to build pre-, during- and postevent strategies ...

Analyst(s):   Liz Pellegrini
Premium Research Feb 2026
... AI-generated “slop”— low-quality, inaccurate or misleading outputs — undermines decisions, drives up cleanup costs and heighten compliance risk. Craft an effective antislop manifesto that bakes AI-content labeling, human reviews, and audits into your culture to keep output quality high and risks low. Insights at ...

Analyst(s):   Rachel O'Farrell   |   Adam Preset   |   Jed Cawthorne
Premium Research Apr 2026
... Claude Cowork promises a scalable marketing plug-in using combined code that defines commands and agent behaviors to handle brand compliance and enterprise content distribution. Demand generation leaders must consider operational and compliance risks before deciding if this is an acceptable solution ...

Analyst(s):   Isoke Mitchell   |   Jess Walker
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