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Research Dec 2020
... Access Insights Already a Gartner client? The impact of COVID-19 has been significant on the mobile phone market with an expected decline of 13.2% in units in 2020. In 2021, the market will see a good recovery of 9.4%. Table of Contents List of Tables Overview Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Ranjit Atwal   |   Mikako Kitagawa   |   Annette Zimmermann   |   Anshul Gupta   |   Tuong Nguyen   |   Rishi Padhi   |   Roberta Cozza   |   Namrata Banerjee   |   CK Lu   |   Annette Jump
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Premium Research Aug 2025
... their analytics and AI goals unless they make five critical shifts right now. Failure to address these challenges can result in wasted investment, lost market share, regulatory exposure and organizational chaos. This research provides evidence-backed guidance for D&A leaders to avoid these high-cost pitfalls ...

Analyst(s):   Deepak Seth
Premium Research May 2025
... and external data sources, including but not limited to our benchmarking and survey data, client inquiries and analyst points of view on fast-moving market dynamics. Analysis Research Highlights Contributors Gartner Recommended Reading Note 1: CDAO Definition Gartner Research ...

Analyst(s):   Anurag Raj   |   David Pidsley
Premium Research May 2025
... The hype around vibe coding is intense due to its substantial potential in software development and impact on the AI code assistant market. This research helps software engineering leaders to quickly grasp and strategically implement the methods and tools of vibe coding, with clear definitions, articulations ...

Analyst(s):   Philip Walsh   |   Tigran Egiazarov   |   Arun Batchu   |   Bill Blosen
Research Jul 2025
... Access Research Already a Gartner client? As market volatility and AI increase pressure on CIOs to defend the costs and relevance of IT, CIOs must evolve to a product-centric operating model to drive growth and transformative value. Use this Strategic Roadmap to aid the design, implementation and evolution ...

Analyst(s):   Brandon Germer   |   Erin Neus-Cheong
Premium Research Sep 2025
... capabilities outside of Salesforce. At a Glance Overview Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Gartner Research ...

Analyst(s):   Kyle Davis   |   Jo Liversidge   |   Olive Huang
Premium Research Oct 2025
... high-fidelity source of truth to fuel predictive and prescriptive use cases. This leads to more precise sales strategies, automated workflows, deeper market intelligence, which can enhance B2B sales effectiveness and efficiency through advanced AI applications. Insights at a Glance Impact Brief Actions ...

Analyst(s):   Adnan Zijadic   |   Steve Rietberg
Premium Research Jun 2025
... leaders should invest in real-time prediction and simulation twin capabilities within 12 to 18 months or risk falling behind in this rapidly evolving market. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: How to Use This Document Note 2: Business Value Representation ...

Analyst(s):   Ethan Cai   |   Stacey Yin   |   Alfonso Velosa   |   Walker Black   |   Evan Brown   |   Mark Wah
Premium Research Aug 2025
... their business and product models to meet the needs of economic buyers investing in answers and outcomes instead of products. This will disrupt the market and compress margins across all high-tech players. Product leaders who adapt will thrive in the emerging tech supercycle. Overview Analysis Conclusion ...

Analyst(s):   Eric Goodness   |   John Lovelock   |   Mark McDonald
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