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Premium Research Oct 2025
... high-fidelity source of truth to fuel predictive and prescriptive use cases. This leads to more precise sales strategies, automated workflows, deeper market intelligence, which can enhance B2B sales effectiveness and efficiency through advanced AI applications. Insights at a Glance Impact Brief Actions ...

Analyst(s):   Adnan Zijadic   |   Steve Rietberg
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Premium Research Jun 2025
... leaders should invest in real-time prediction and simulation twin capabilities within 12 to 18 months or risk falling behind in this rapidly evolving market. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: How to Use This Document Note 2: Business Value Representation ...

Analyst(s):   Ethan Cai   |   Stacey Yin   |   Alfonso Velosa   |   Walker Black   |   Evan Brown   |   Mark Wah
Premium Research Aug 2025
... their business and product models to meet the needs of economic buyers investing in answers and outcomes instead of products. This will disrupt the market and compress margins across all high-tech players. Product leaders who adapt will thrive in the emerging tech supercycle. Overview Analysis Conclusion ...

Analyst(s):   Eric Goodness   |   John Lovelock   |   Mark McDonald
Premium Research Sep 2025
... investments. At a Glance Overview AI Position Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Notes 1: Huawei’s 2024 and 2025 Noteworthy Events Tracked by Gartner Gartner Research ...

Analyst(s):   Peter Liu   |   Evan Zeng   |   Carolin Zhou   |   Arnold Gao
Premium Research Oct 2025
... priorities. At a Glance Overview AI Position Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Gartner Insights Abstract ...

Analyst(s):   Julia Palmer
Premium Research Aug 2025
... prepare for significant shifts in users’ content consumption patterns and invest more in AI governance. Gartner Recommended Reading Evidence: Browser Market Share Note 1: AI Browsing: Different Methods and Vendors ...

Analyst(s):   Matt Cain   |   Leinar Ramos   |   Avivah Litan
Premium Research Sep 2025
... accuracy and industry relevance with their proprietary data. Tech services leaders who delay developing DSLM service delivery in the growing generative AI market risk losing ground to faster movers. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Note 1: Cloud-Based AI ...

Analyst(s):   Cathy Tornbohm   |   Jimmy Chuang
Premium Research Aug 2025
... During 2Q25 there was a business pause in net-new spending in some tech markets due to economic and geopolitical uncertainty, but AI and generative AI initiatives continue to drive growth. IT spending is projected to reach $4.2 trillion in 2025, growing 9.7% over 2024 spending levels. Overview Forecast ...

Analyst(s):   Marlena Brown   |   James Ingham   |   Deborah Neitz Daily   |   Tom Nolan   |   Sandeep Unni   |   George Sellner   |   Debbie Buckland   |   Simon Cushing   |   Rishi Sood   |   Chris Regan   |   Daniel Snyder   |   Peter Kjeldsen   |   Shivani Palepu   |   Nicole Foust   |   Gregor Petri   |   Arjun Boparai   |   Alexander Hoeppe   |   Pankaj Verma   |   Marc Halpern   |   Jonathan Rivera   |   Jeff Casey   |   Inna Agamirzian
Research Nov 2025
... not radically adapt their sales execution will send warm leads (and future revenue) directly to competitors. Tech CEOs must adapt their sales go-to-market practices across four key initiatives to drive sales wins and customer growth. Overview Introduction Analysis Gartner Recommended Reading Note 1: Value ...

Analyst(s):   Martin Prendergast
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