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Research Apr 2025
... its current business or to transform creating net new products, services and business models? CIOs in midsize enterprises can use this research as a guide to set their digital ambition. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Roger Caleya
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Research Aug 2024
... client? Sales development is often perceived as a cost center instead of a revenue driver, due to unclear impact metrics. CSOs can use a matrix to guide strategy on whether to grow, optimize, outsource or create a career advancement plan for the SDR function — ultimately improving its revenue impact. ...

Analyst(s):   Elizabeth Jones   |   Shiela Rahimian
Research Mar 2024
... a Gartner client? Finance needs new data science capabilities to deliver AI, including talent with new skills and capabilities. This research will guide FP&A leaders on when to hire new data science talent, develop data science skills in internal talent or use third parties to meet their AI goals. Overview ...

Analyst(s):   Clement Christensen
Research Sep 2024
... a Gartner client? CMOs allocate a significant portion of their budget to social media but can further deepen customer relationships. This research guides CMOs on how to use social listening to surface opportunities to create loyalty-driving experiences that move beyond advertising and pushing content ...

Analyst(s):   Leah Leachman
Research Mar 2025
... Research Already a Gartner client? Organizations that have adopted or plan to adopt DevSecOps often ask how to structure and define the policies that guide decisions and behaviors. This Toolkit with configurable templates will help security and risk management leaders to develop DevSecOps policies and standards ...

Analyst(s):   Angela Zhao
Research Aug 2020
... deliver media and entertainment are adapting to new delivery and consumption models, as well as supply chain constraints. We provide CIOs with a planning guide to help them reimagine the delivery of digital content, expand revenue models and increase consumer engagement. Overview Introduction Analysis Gartner ...

Analyst(s):   Ted Chamberlin   |   Mentor Cana
Premium Research Feb 2025
... The overlap between contact center as a service and CRM customer engagement center is increasing toward unified solutions. This research guides customer service and support technology leaders through the implications posed by this convergence and identifies what actions to take. Overview Strategic Planning ...

Analyst(s):   Drew Kraus   |   Pri Rathnayake
Research Sep 2020
... succeed as effective business executives develop political strategy and work with discipline to master political abilities for any situation. This video guides CIOs in situations of conflict with key stakeholders to wisely choose which roles to take to add value and avoid political damage. Overview Recommended ...

Analyst(s):   Irving Tyler   |   Tina Nunno
Research Nov 2021
... force most companies to reinvent. New approaches to digitalization are needed to enable tomorrow’s operating models. CIOs can use this research to guide their technology strategies. Overview Strategic Planning Assumptions Analysis A Look Back Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rich McAvey   |   Simon Cushing
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