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Premium Research Aug 2024
... outcomes. This research explains how to create a technology strategy and roadmap that aligns HR technology investments with such outcomes while leveraging market innovations. Gartner Research ...

Analyst(s):   Harsh Kundulli   |   Ron Hanscome
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Premium Research Jul 2024
... CSOs must champion go-to-market design planning for their commercial teams, but the process can often be murky and misunderstood. Download this presentation to drive clarity and consensus on the steps to orchestrate an effective growth plan across functions. Gartner Research ...

Analyst(s):   Dave Egloff   |   Rachael Buchler   |   Tom Cosgrove
Premium Research Jul 2024
... Product marketers often struggle to effectively bring the entirety of their technology providers’ offering portfolios to market. Marketers can use this research to create a focused opportunity portfolio that aligns GTM strategies and resources with stakeholder outcomes. Overview Introduction Analysis ...

Analyst(s):   Kip Martin
Premium Research Sep 2024
... Networks, Trellix, Trend Micro, SentinelOne and Sophos. It enables product managers to visualize and compare capabilities, buyer feedback and current market position. Gartner Research ...

Analyst(s):   Tushar Jain   |   Umang Dwivedi
Premium Research May 2024
... Siloed commercial operations limit growth, reduce operational efficiency and increase spend. CSOs can use this research to create a unified go-to-market strategy for teams with buying responsibilities — effectively consolidating sales, marketing and service silos into a single commercial engine. Gartner ...

Analyst(s):   Sales Research Team
Premium Research Sep 2024
... By understanding these functional leaders’ priorities, challenges and targeted outcomes, tech services leaders can design offerings that meet the market’s requirements. Overview Analysis Conclusion Gartner Recommended Reading Gartner Research ...

Analyst(s):   Scott Frederick   |   Tom Coshow
Premium Research Aug 2024
... Executive leaders are grappling with mounting challenges in water availability and pricing, affecting digitalization, ecosystem management and markets. Use this infographic to identify the path and extent of impacts of water on your industry and business ecosystem. Overview Gartner Recommended Reading ...

Analyst(s):   Bettina Tratz-Ryan   |   David Sugden   |   Sarah Watt   |   Marta Muñoz   |   Lauren Wheatley
Premium Research Aug 2024
... Open-source software continues to be popular in the database market. This research discusses the licensing and business model frameworks that open-source DBMS product managers are using to be successful today. Overview Analysis Background and Context Gartner Recommended Reading Gartner Research ...

Analyst(s):   Robin Schumacher
Premium Research Aug 2024
... into B2B strategies to drive product success. This presentation outlines the model, data evidence and approaches to applying the profiles to go-to-market efforts. Gartner Research ...

Analyst(s):   Hank Barnes
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