... Over the next five years, CSPs’ future growth depends on the right mix of offerings, go-to-market strategy, ecosystem participation and resource optimization. CSPs must balance their efforts in orchestration and participation across industrywide ecosystems for innovation and growth. Gartner Research ...
Analyst(s): Pablo Arriandiaga | Gaspar Valdivia
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... segmentation — categorizing accounts based on a company’s main industry. Product marketers must create deeper segment profiles to inform and refine a go-to-market strategy that resonates with industry buyers. Gartner Research ...
... The semiconductor sector’s recovery hit a few obstacles, with excess inventory still plaguing some traditional end markets. However, memory is poised to drive overall industry growth of 17.4% and 13.7%, respectively, in 2024 and 2025. Investment Implications What to Watch For Gartner Research ...
... digital solution to manage their Scope 3 decarbonization program. This tool helps procurement technology leaders identify the key capabilities in the market, draft questions for the RFP and compare solution providers’ capabilities. Gartner Research ...
... Product leaders not aligned with sales leader priorities risk miscommunication, missed opportunities and inconsistent market messaging. This presentation is designed to help vendors learn more about the priorities of sales leaders to better align their GTM strategy to sales functions’ goals. Gartner ...
... outcomes. This research explains how to create a technology strategy and roadmap that aligns HR technology investments with such outcomes while leveraging market innovations. Gartner Research ...
... CSOs must champion go-to-market design planning for their commercial teams, but the process can often be murky and misunderstood. Download this presentation to drive clarity and consensus on the steps to orchestrate an effective growth plan across functions. Gartner Research ...
Analyst(s): Dave Egloff | Rachael Buchler | Tom Cosgrove
... Product marketers often struggle to effectively bring the entirety of their technology providers’ offering portfolios to market. Marketers can use this research to create a focused opportunity portfolio that aligns GTM strategies and resources with stakeholder outcomes. Overview Introduction Analysis ...
... Networks, Trellix, Trend Micro, SentinelOne and Sophos. It enables product managers to visualize and compare capabilities, buyer feedback and current market position. Gartner Research ...