... Rapid market and competitive changes challenge product marketing’s ability to prioritize and plan their activities. This tool aids product marketing leaders in clearly defining the role and impact of product marketing and taking a thoughtful and proactive approach to quarterly planning. Gartner Research ...
Analyst(s): Rahim Kaba | Jen Singleton | David Yockelson
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... investment services. This requires technology to bridge the physical and digital. Product leaders can use this presentation to focus investments and go-to-market strategies on addressing key investment services buyer needs. Gartner Research ...
... In the fast-changing B2B sales landscape, agility is key. Sales leaders are experimenting with freelance sales talent to enable market expansion, meet fluctuating talent demands and access specialized expertise. This can simultaneously reduce overhead, optimize operations and restructure teams. Gartner ...
... Market volatility and uncertainty continue as 2025 evolves. This research identifies potential impact scenarios for core marketing domains — budget, brand, channels and talent — and the implications for developing effective marketing strategy options. Overview Introduction Impacts and Recommendations ...
Analyst(s): Julie Reeves | Amy Abatangle | Eric Schmitt | Ewan McIntyre | Chris Ross
... Product leaders can kick-start their success in this vertical by using these presentation slides to quickly get up to speed with healthcare provider markets, trends and buyers. Gartner Research ...
... technology investment decisions. Product leaders can use this presentation to understand buyer priorities and influences to inform and optimize go-to-market strategies. Gartner Research ...
... findings from the 2024 Gartner Security Buying Behavior Survey showing that buyers are shifting their priorities. Product leaders planning their go-to-market resource allocations can use the findings to understand customers’ buying approaches and investment priorities. Gartner Research ...
... in the power and utilities industry. This presentation helps product leaders align offerings and messaging by focusing their investments and go-to-market strategies on delivering transformation. Gartner Research ...
... Resilient power and utilities services increasingly rely on digitally enabled value propositions that span markets, assets and customers. CIOs can use this presentation to prioritize and align their IT strategy, driving new services and capabilities that deliver essential business outcomes. Gartner Research ...