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Research Jul 2026
... Access Insights Already a Gartner client? Consumer products CMOs face mounting pressure as value-conscious consumers reconsider brand choices and retailers play a growing role in shaping discovery, conversion and loyalty. These resources help CMOs navigate changing consumer behaviors, retail dynamics ...

Analyst(s):   Jessica Dervyn
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Guide June 24 2025
... Build a Finance Strategy That Delivers Results Construct, communicate and refine an agile finance strategy aligned to your organizational goals Clarify How Finance Supports Enterprise Goals Effective finance strategic planning connects your enterprise strategy to specific initiatives for your function ...
Research Apr 2026
... for over 500 IT market segments. Our methodology uses market models to identify dynamics that affect spending levels and market evolution. Technology and service providers should use this data to identify growth opportunities. What You Need to Know Introduction Notable Changes Market Methodology High-Level ...

Analyst(s):   Emerging Market Dynamics Team
Research Apr 2026
... Already a Gartner client? Gartner publishes market share statistics and analysis across all major IT technology segments for over 1,000 companies, providing technology and service providers with insight into their performance in terms of revenue and growth, market dynamics, and key players. Here, we explain ...

Analyst(s):   Emerging Market Dynamics Team
Premium Research Jul 2026
... performance across multiple currencies by standardizing exchange rate application and enabling consistent analysis. CFOs should reference this implementation guide as they assess, pilot, and operationalize this AI use case. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Grace Gstalder   |   Twisha Sharma   |   Ash Mehta   |   Jan Ambergen   |   Alex Levine   |   Jeffrin Francis
Premium Research May 2026
... structured summaries, and support drafting for routine agreements, with complex clauses escalated for review. CFOs should reference this implementation guide as they assess, pilot, and operationalize this AI use case. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Alex Levine   |   Srishti Garg   |   Ash Mehta   |   Twisha Sharma
Premium Research Dec 2025
... Effective in 2026, due to the impact of AI on market and competitive dynamics, Gartner is changing its enterprise software market coverage from 2Q26. Technology and service providers should read this document for further details. Planned Update to Gartner Market Statistics Coverage Contributors Gartner Insights ...

Analyst(s):   Emerging Market Dynamics Team
Research Jul 2026
... is an organizational necessity. Effective master data management is foundational to AI readiness and many critical business priorities. This journey guide helps data and analytics leaders understand how to establish and evolve master data management as a business capability. Analysis Research Highlights ...

Analyst(s):   Sally Parker
Research May 2026
... address AI governance in HR risk compliance failures, ethical dilemmas, diminished employee trust, and inconsistent business outcomes. Use this resource guide to identify critical activities for developing AI governance and risk management capabilities for the HR function. Analysis Research Highlights Contributors ...

Analyst(s):   Seyda Berger-Böcker   |   Maggie Schroeder-O'Neal   |   Hanne Nieberg   |   LJ Justice
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