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Premium Research Feb 2024
... The global trade management software market encompasses a wide array of solutions, covering different use cases. Supply chain technology leaders can use this research to understand the various types of GTM applications, learn about their different capabilities and identify a best-fit solution. Overview ...

Analyst(s):   Oscar Sanchez Duran   |   Brian Day
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Premium Research Apr 2025
... Markets have paused given the unprecedented changes introduced in 1Q25. That pause will likely last through 2Q25 and possibly 3Q25. Product leaders who use the pause to reset and restart their 2025 plans should outperform those who simply wait for the pause to end. Overview Analysis Gartner Recommended ...

Analyst(s):   Eric Goodness   |   Christy Ferguson   |   Alfonso Velosa   |   Mark McDonald   |   Alastair Woolcock   |   Adam Woodyer   |   Daryl Plummer   |   John Lovelock
Premium Research Apr 2025
... technologies to achieve business objectives. Product managers can use this research to align offerings to public-cloud-enabled customer outcomes in a maturing market. Overview Analysis Conclusion Gartner Recommended Reading Gartner Research ...

Analyst(s):   Brandon Medford
Premium Research Apr 2025
... offers key findings from the 2024 Gartner End-User Buying Behavior Survey as a resource for product leaders in France looking to maximize their go-to-market resource allocations in 2025. It is part of a series and looks at B2B buying behaviors for large tech purchases. Gartner Research ...

Analyst(s):   Alexandre Oddos
Premium Research May 2025
... managers at cloud providers must act now to form strategic partnerships to address diverse needs or else risk falling behind in the competitive GenAI market. Overview Analysis Conclusion Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tracy Tsai
Premium Research May 2025
... Emerging technology trends and market disruptors are crucial to maintaining a competitive edge. Data and analytics leaders and their teams should use this quarterly research to stay informed, anticipate technology trends, and prepare effectively to succeed in a rapidly evolving technological landscape ...

Analyst(s):   Akash Krishnan   |   Rita Sallam   |   Ramke Ramakrishnan
Premium Research Dec 2024
... leaders can use this collection of research to better understand how buyers across industries are approaching ICPs and to inform their product and go-to-market strategies. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Gregor Petri   |   James Ingham
Premium Research Nov 2024
... Current market conditions challenge buyer confidence, widening the divide between confident adopters and others. Our latest Big Book of Technology Buying Behavior explores these trends and offers strategies for product leaders to succeed with B2B customers, regardless of their position on this chasm. ...

Analyst(s):   Derry Finkeldey   |   Garrett Astler
Premium Research Apr 2025
... effectively score insights on lead and account engagement. Surfacing meaningful engagement insights to key stakeholders when using a combination of go-to-market strategies can be a significant challenge. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Amy Jenkins
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