... Operating partners can improve their portfolio company (PortCo) channel program’s likelihood of success by scoring the go-to-market (GTM) alignment of partners. This Tool aids OPs with their portfolio partner program strategy and identifies key gaps and differentiators between PortCos. When to Use Directions ...
Analyst(s): Alastair Woolcock
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... banking payments should include the impact of top trends, such as embedded payments, machine customers, blockchain and cross-border payments, in go-to-market efforts. Overview What You Need to Know Gartner Recommended Reading Note 1: Launch, Build or R&D Gartner Research ...
... Buyer trends in the D&A and AI market include uncertainty about AI use, preference for projects with clear outcomes or exploratory efforts, and challenges like integration issues, skills shortages, and deriving value. Tech services leaders can use this document to address these trends. Overview Analysis ...
... If developers are a key persona in your go-to-market strategy, product marketers must profile this persona using relevant attributes for effective targeting. A useful developer persona profile is less about technology or demographics, and more about what they are building and why. Overview Introduction ...
... Procure-to-pay RFPs are time-consuming to create, and organizations typically only go to market two to three times per decade at most. Procurement technology leaders should utilize this Toolkit to save time and effort in developing an effective P2P RFP. When to Use Directions for Use Gartner Recommended ...
... In a dynamic market made up of informed buyers, emerging providers can’t rely solely on the strength of their products and services. Tech CEOs should establish the three CX initiatives described in this research to increase customer retention and expand revenue from existing accounts. Overview Introduction ...
Analyst(s): Forest Conner | Michael Maziarka | Maria Marino
... choice carries significant risk to seller motivation and business performance. CSOs can use this research to weigh business strategy, seller roles, market competitiveness and sales culture to make decisions that benefit their business and sellers. Overview Introduction Analysis Recommended Reading Gartner ...
... The proliferation of AI within analytics, data and software development is supercharging the collision of once-distinct markets, tools and user groups. To drive competitive breakthroughs, data and analytics leaders must navigate significant changes in products, investments and practices. Overview Strategic ...
... significant variation among regions. Technology general managers must use the insights from Gartner’s peer-indexed performance analysis for insights into market opportunities and competitive benchmarks. Peer-Indexed Performance Gartner Recommended Reading Note 1: PIP Explained Gartner Research ...