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Premium Research Dec 2024
... The $420 billion CX services market is growing at an 18.5% CAGR and converging as diverse competitors vie for share. Success for tech services leaders hinges on an ability to blend expertise and technology, deliver composable solutions, and drive CX outcomes that foster lasting client relationships. ...

Analyst(s):   Mohit Khemka   |   Scott Frederick   |   Tom Coshow
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Premium Research Dec 2024
... pressure to adapt capabilities amid complexity. This research identifies how capability models that align objectives, improve collaboration and adapt to market dynamics can be used to develop a forward-looking plan that enables success. Overview Strategic Planning Assumption Introduction Analysis Contributors ...

Analyst(s):   Tessa Mahon   |   Gerhard Grimm
Premium Research Dec 2024
... Product marketers struggle to maintain a consistent messaging strategy across various users in go-to-market teams. Develop and deploy a messaging playbook as a vital tool for enabling the whole organization to maintain a consistent narrative for each of the offerings in customer-facing engagements. ...

Analyst(s):   Alan Antin
Premium Research Dec 2024
... the pack. This analysis details what they had in common and what we project as the actions to outperform competitors in the enterprise application market through 2025. Peer-Indexed Performance Gartner Recommended Reading Note 1: PIP Explained Gartner Research ...

Analyst(s):   Bryan Haley   |   Dennis Gaughan   |   Kiyomi Yamada
Premium Research Dec 2024
... Selecting the right DOM system is becoming more complicated as vendors add more features, provide increased customization and serve new markets. This research gives supply chain technology leaders guidance to ensure a successful DOM selection that fits their order promising and fulfillment vision. Overview ...

Analyst(s):   Chap Achen
Research Mar 2025
... existing customers as critical outcomes of their enterprises’ digital technology investments. Product leaders should align product roadmaps and go-to-market strategies with retailers’ priorities. Overview Data Insights Additional Research Contribution Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sandeep Unni   |   Kelsie Marian
Research Jan 2025
... with digital technologies. Product leaders must grasp customer needs, growth opportunities and buyer behavior to support product planning and go-to-market strategy. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   James Ingham
Premium Research Feb 2025
... departmental workflows and processes integrate technology. Healthcare provider CIOs can use this research to help predict how this will affect EHR markets, drive investments in care affordability and modernize patient data collection. Overview Strategic Planning Assumptions Analysis A Look Back Gartner ...

Analyst(s):   Barry Runyon   |   Gregg Pessin   |   Faith Adams
Premium Research Mar 2025
... for 2025 amid a challenging time of fluctuating growth, a combination of services opportunities and cannibalization from assets and AI, and ongoing market changes. This Leadership Vision outlines actions to take in 2025 to set the pace for practice success. Overview Recommended Actions Gartner Recommended ...

Analyst(s):   Chrissy Healey   |   Scott Frederick   |   Jennifer Barry
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