... customers prioritize business resilience. To gain a competitive edge, use insights from the 2025 Gartner CIO and Technology Executive Survey to align go-to-market planning with product strategies. Overview Data Insights Gartner Recommended Reading Gartner Research ...
Analyst(s): Simon Cushing
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... marketing research helps demand generation leaders to develop plans and build teams, as well as how to execute and measure field marketing to drive market expansion. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...
... Research Already a Gartner client? Tech marketers who aggressively shift to AI to support demand generation will outperform their peers in an uncertain market. While demand generation leaders who embrace AI will drive competitive advantage, they will also simultaneously disrupt themselves out of their roles ...
Analyst(s): Suzanne White | Amy Jenkins | Isoke Mitchell | Alan Antin | David Yockelson | Christy Ferguson
... are replacement solutions which points to early adopters’ inability to achieve value. This analysis provides product leaders with key insights into market opportunity. Data Snapshot Data Insights What You Need to Do Gartner Recommended Reading Gartner Research ...
... productivity. This demand leads to investments in areas like AI, cloud and security. Product leaders should use these survey insights to craft their go-to-market strategies. Overview Data Insights Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Gartner estimates that the unified communications market will grow by 4.2% in 2025 and experience a modest five-year compound annual growth rate of 1.9%. This update features refreshed exchange rates; the underlying assumptions are unchanged from the 3Q24 update ...
... target the same customers with uncoordinated product messaging. To improve the customer experience and increase deal size, B2B CMOs must drive go-to-market strategies for target customer segments through unified product positioning and accountability for segment-level outcomes. Overview Introduction Analysis ...
Analyst(s): Martin DeWitt | Sharon Cantor Ceurvorst | Hayden Norris
... managers can use this data to help shape product plans for 2025. Data Snapshot Data Insights Gartner Recommended Reading Note 1: List of Included Markets/Regions Gartner Research ...
Analyst(s): Michael Warrilow | Melissa Rossi Wood | Nora Reavey-Gilbert
... Access Research Already a Gartner client? In this age of rapid innovation and market volatility, creating a business-aligned application strategy is more important than ever. This template is designed to give enterprise applications leaders a head start, providing customizable PowerPoint slides to help ...