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Research Jan 2025
... Gartner client? A WPM tool offers clear value by reducing user friction and increasing password security, but selecting the most suitable tool in a market crowded with functionally similar options is challenging. IAM leaders can use the questions in this Tool to create an effective RFP. When to Use Directions ...

Analyst(s):   Nayara Sangiorgio
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Research Nov 2024
... Access Research Already a Gartner client? Unified communications markets are expected to face headwinds from price pressures and resistance in product support service contract renewals. Cloud UC capabilities are the leading contributors to the $48.7 billion of total UC end-user spend projected in 2028 ...

Analyst(s):   Ajit Patankar   |   Brian Doherty   |   Megan Fernandez
Premium Research Oct 2024
... must build positional advantages. Leveraging core strengths and excelling at one strategy — cost, product or customer experience — creates a resilient market position and drives sustainable competitive advantage. Overview Introduction Analysis Gartner Recommended Reading Gartner Recommended Reading Gartner ...

Analyst(s):   Mark Petty
Research Jan 2025
... Access Research Already a Gartner client? Successfully bringing products to market and ensuring adoption requires a well-formulated product marketing strategy. This initiative provides insights needed to improve the targeting and decision making necessary for the GTM plans and to develop a best-in-class ...

Analyst(s):   Alan Antin   |   Rahim Kaba
Research Jan 2025
... Access Research Already a Gartner client? Product strategies are not one-off projects; they must evolve with changing market dynamics. To craft and maintain world-class product strategies, product managers must address buyer and user demands and evaluate competitors’ products to build the right roadmaps ...

Analyst(s):   Roberta Cozza   |   Charles Sutherland   |   Milly Xiang   |   Kelli Smith
Research Jan 2025
... Access Research Already a Gartner client? Setting the foundation for accelerated growth is critical to capitalize on product-market fit. To scale effectively, startup tech CEOs must adapt, reconfigure and build out their organization with the right leadership team, aligning growth strategy and securing ...

Analyst(s):   Ayelet Heyman
Premium Research Aug 2024
... analysis details what these outperformers had in common in 2023 and what we see as the necessary actions to outperform competitors in the services market for 2024-2025. Peer-Indexed Performance Contributors Gartner Recommended Reading Note 1: PIP Explained Gartner Research ...

Analyst(s):   Katie Gove   |   Matthew Brown   |   Kiyomi Yamada   |   Christopher Marshall   |   Chrissy Healey   |   Bryan Haley
Research Jul 2024
... Access Research Already a Gartner client? Product strategies are not one-off projects; they must evolve with changing market dynamics. To craft and maintain world-class product strategies, product management teams must address buyer and user demands and evaluate competitors’ products to build the right ...

Analyst(s):   Milly Xiang   |   Chris Meering   |   Kelli Smith   |   Charles Sutherland   |   Emil Berthelsen   |   Roberta Cozza
Research Feb 2025
... competing priorities for CIOs. Product leaders can leverage insights from the 2025 Gartner CIO and Technology Executive Survey to refine their go-to-market strategies. Overview Data Insights Additional Research Contribution Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sruthi Nair   |   Nicole Foust
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