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Research Jan 2025
... Access Research Already a Gartner client? Product strategies are not one-off projects; they must evolve with changing market dynamics. To craft and maintain world-class product strategies, product managers must address buyer and user demands and evaluate competitors’ products to build the right roadmaps ...

Analyst(s):   Roberta Cozza   |   Charles Sutherland   |   Milly Xiang   |   Kelli Smith
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Research Jan 2025
... Access Research Already a Gartner client? Setting the foundation for accelerated growth is critical to capitalize on product-market fit. To scale effectively, startup tech CEOs must adapt, reconfigure and build out their organization with the right leadership team, aligning growth strategy and securing ...

Analyst(s):   Ayelet Heyman
Research Jan 2025
... Gartner client? A WPM tool offers clear value by reducing user friction and increasing password security, but selecting the most suitable tool in a market crowded with functionally similar options is challenging. IAM leaders can use the questions in this Tool to create an effective RFP. When to Use Directions ...

Analyst(s):   Nayara Sangiorgio
Premium Research Oct 2024
... must build positional advantages. Leveraging core strengths and excelling at one strategy — cost, product or customer experience — creates a resilient market position and drives sustainable competitive advantage. Overview Introduction Analysis Gartner Recommended Reading Gartner Recommended Reading Gartner ...

Analyst(s):   Mark Petty
Research Nov 2024
... Access Research Already a Gartner client? Unified communications markets are expected to face headwinds from price pressures and resistance in product support service contract renewals. Cloud UC capabilities are the leading contributors to the $48.7 billion of total UC end-user spend projected in 2028 ...

Analyst(s):   Ajit Patankar   |   Brian Doherty   |   Megan Fernandez
Premium Research Mar 2024
... to understand how they can use SaaS management to improve their IT services footprint and expand into the digital technology and business service market. About the Speaker Session Description Learning Objectives Gartner Recommended Reading Gartner Research ...

Analyst(s):   Fernando Pereiro   |   Rene Buest
Research Feb 2025
... competing priorities for CIOs. Product leaders can leverage insights from the 2025 Gartner CIO and Technology Executive Survey to refine their go-to-market strategies. Overview Data Insights Additional Research Contribution Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sruthi Nair   |   Nicole Foust
Premium Research Oct 2024
... Customer service and support leaders need their reps to handle increasingly complex work but are faced with a challenging labor market. Rep technology enablement can support performance at scale, reducing reliance on high-skilled talent and increasing the value of assisted-service interactions. Overview ...

Analyst(s):   Emily Potosky   |   Kathy Ross   |   Melissa Fletcher
Research Apr 2025
... challenge. CSP product leaders should focus on incorporating three near-term slicing use cases into product portfolios to drive revenue in B2B and B2B2X market segments. Overview Strategic Planning Assumption Introduction Impacts and Recommendations Gartner Recommended Reading Gartner Research ...

Analyst(s):   Susan Welsh de Grimaldo
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