... understanding of the evolving channel landscape, a dedicated customer focus and strong fundamentals. This collection of Gartner research provides a guide to enhancing search engine, answer engine and paid search marketing strategies. Analysis Research Highlights Gartner Recommended Reading Gartner Insights ...
Analyst(s): Noam Dorros
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... validate analytic models when real financial data is insufficient, unavailable or too sensitive to use directly. CFOs should reference this implementation guide as they assess, pilot and operationalize this AI use case. Gartner Recommended Reading Gartner Insights Abstract ...
... mainstream software, but the adoption of leading-edge software quality tools and practices for testing AI-powered applications is still lagging. This guide shows software engineering leaders how to adopt and scale AI application and agent testing for long-term success. Strategic Planning Assumptions Analysis ...
... Software delivery is central to business value today, yet many outdated practices persist, exposing the organization to risk and lost outcomes. CIOs must guide the adoption of progressive engineering methods and reshape operating models to better align technology delivery with enterprise priorities. Insights ...
Analyst(s): Dave Micko | Donna Scott | Deacon D.K Wan | Keith Holloway
... Gartner client? While individual buyer personas have been widely adopted by technology providers, they are not sufficient to guide B2B strategies. To maximize effectiveness of go-to-market efforts, high-tech executives must profile the ideal enterprise persona — the “best fit” customer organization. Insights ...
Analyst(s): Kevin Lindsay | Suzanne White | Brayden Napoli
... ensure architectural autonomy. This research provides strategic guidance on governance, upskilling, and platform architecture to guide tech service leaders in maintaining market differentiation. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended Reading Gartner Insights ...
... Download this presentation to navigate the shifting P&C core platform market. Insurance CIOs can use these slides to understand modernization trends, assess regional viability, core platform options and vendor roadmaps for their next major replacement initiative. Gartner Recommended Reading Gartner Insights ...
... face the daunting task of reducing costs, developer friction and critical feature gaps in their security technology portfolio. The following insights guide leaders on their journey to plan, implement, monitor and continuously improve their security tools. Strategic Planning Assumption(s) Analysis Research ...
... Insights Already a Gartner client? Heads of communications are under pressure to use data to prove and improve the value of Communications. Use this guide to lead the advancement of Communications’ measurement and analytics capabilities to bolster Communications’ value proposition and build more strategic ...