... AI agents that separate CRM workflows from the UI and run customer-facing processes create an initial agentic arbitrage opportunity worth up to $109 billion by 2030. Long-term CRM value will come from agents with full customer context that can provide control of complex processes. Insights at a Glanc ...
Analyst(s): George Brocklehurst | Amarendra . | Julian Poulter
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... Access Insights Already a Gartner client? AI is reshaping the PC landscape, making memory — not processors — the primary critical enabler of persistent, intelligent workloads. As agentic AI drives demand for context and local processing, memory bandwidth and architecture have become the primary constr ...
Analyst(s): Shrish Pant | Ranjit Atwal | Joseph Unsworth
... Access Insights Already a Gartner client? CSOs face growing accountability for enterprise revenue without consistent control or full influence over the full GTM system that produces it. CSOs who successfully lead coordinated execution across various functions can drive sustained commercial growth. Why ...
... Access Insights Already a Gartner client? This research brings together insights and guidance from recently published research notes on the rapidly evolving B2B buying landscape. To win the future of B2B buying, CMOs must optimize digital platforms (e.g., websites), strengthen buyer trust in sales rep ...
... ERP’s rigidity throttles processes, data and decision speed, leading to missed opportunities in an AI era. ERX flips the script, with real-time orchestration, composable extensions, user-first experiences and native intelligence driving faster decision velocity and continuous adaptability to volatil ...
Analyst(s): Evun Wyer | Neha Ralhan | Johan Jartelius
... Access Insights Already a Gartner client? Today’s most ambitious CIOs are rewriting the rules by using AI to directly generate revenue (or mission fulfillment, in the public sector), not just enabling it. This research reveals how CIOs can create new or expanded revenue streams for their enterprises, ...
... Product marketers often waste resources on sales content and tools that don’t drive high-value deals. Product marketing leaders should empower their teams to use revenue enablement AI insights to focus investments on strategies and assets that contribute to winning top-tier opportunities. Insights at ...
... CMOs delegate MMM provider selection to their analytics leaders. But that approach limits their ability to prove marketing’s value, gain C-suite influence, and defend intangible investments like brand and sponsorships. Follow the six principles in this document to avoid that struggle. Insights at a G ...
... With so much investment and forward-looking dependency on AI to improve business operations and reduce inefficiencies, CHROs are looking for a way to quantify AI’s impact on the total cost and return of the workforce. The insights in this report help CHROs measure and track AI and labor costs. Insigh ...
Analyst(s): Grace Myers | Vatsala Syed | Jonathan Jackson