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Premium Research Jun 2026
... Market expansion succeeds or fails before entry. Use AI to make better market entry decisions by identifying the right markets, targeting the right customers, and designing the right entry strategy before committing capital. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended ...

Analyst(s):   David Furlonger   |   Andy Rowsell-Jones
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Premium Research Jun 2026
... CHROs are necessary facilitators between business leaders and IT for successful selection of ways to augment workflows with AI. This guide helps CHROs work with the business to ensure AI solutions address business problems and achieve desired outcomes. Insights at a Glance Issue Impact More Detail Gartner ...

Analyst(s):   Shayla Combs
Webinar On-Demand
... Understand the disruptions most likely to reshape enterprise application markets — and how to mitigate associated risks •Analyze how competitive dynamics and partner ecosystems must evolve to remain viable in an AI‑transformed market •Gain insight into shifting customer expectations and what buyers need ...

Analyst(s):   Dennis Gaughan
Premium Research Jul 2026
... The EU has a large, resilient tech market but lacks integrated vendor readiness to meet most enterprise needs with sovereign providers alone. Vendors must adapt to the EU’s fragmented market and policy landscape where success depends on localization and partnerships with local incumbents. Insights at ...

Analyst(s):   Mark Petty   |   Gregor Petri   |   Rene Buest   |   Fernando Pereiro
Research Jul 2026
... media and services continues to dominate vertical market growth, supported by strong investments from hyperscalers and service providers in AI-optimized infrastructure. Expanding AI capacity and accelerating GenAI adoption remain the primary drivers of market momentum. Opportunity Overview Notable Changes ...

Analyst(s):   Jeff Casey   |   Gregor Petri   |   Scot Kim   |   Rishi Sood   |   Shivani Palepu   |   Hanna Karki   |   Jonathan Rivera   |   James Ingham   |   Marlena Brown   |   Pankaj Verma   |   Peter Kjeldsen   |   Sruthi Nair   |   Inna Agamirzian   |   Marc Halpern   |   Nicole Foust   |   Debbie Buckland   |   Jonathan Davenport   |   Simon Cushing
Research May 2026
... As AI automates activities like content creation for L&D, the traditional instructional designer job will need to transform. HR leaders can use this guide to plan the job redesign and support instructional designers throughout the change. Insights at a Glance Strategic Planning Assumption Instructional ...

Analyst(s):   Rebecca Burton   |   Katie Sutherland   |   Lee-Anne Vallée
Research Jun 2025
... Access Insights Already a Gartner client? The worldwide generative AI models market grew to $5.7 billion in 2024 from $1.4 billion in 2023. The market exhibited an astounding growth rate of 320.4%, with adoption picking up pace for automation, creativity, innovation and enhanced efficiency use cases. ...

Analyst(s):   Nimit Bali   |   Varsha Mehta   |   Radu Miclaus
Article July 27 2026
... Communicating the Value of the Product Operating Model: A Guide for Software Engineering Leaders Showcase your product operating model’s business impact and secure executive buy-in with proven communication strategies. July 24, 2026 Why the product operating model demands clear communication As Gartner ...
Premium Research Apr 2026
... Chief sales officers are faced with a barrage of vendors claiming AI in their offerings. Use Gartner’s top technology markets to prioritize technology that is critical to improve seller actionability, augment workflows and improve revenue in a rapidly changing environment. Contributors Gartner Recommended ...

Analyst(s):   Melissa Hilbert
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