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Research Apr 2026
... Product leaders of independent software vendors must understand the competitive behaviors of hyperscalers to drive differentiation, or risk losing market leadership. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Sharat Menon   |   Robin Schumacher
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Research Nov 2025
... Research Already a Gartner client? Brands are increasingly incorporating GenAI-powered features into guided selling tools as customers experiment with GenAI-powered buying experiences. CMOs must enhance guided selling features with GenAI to accelerate customer journeys and improve conversion rates. Overview ...

Analyst(s):   Brad Jashinsky
Premium Research Apr 2026
... This guide helps chief compliance and ethics leaders build an effective conflict-of-interest disclosure process, gather timely disclosures from employees, set approval chains for employee disclosures and monitor high-risk disclosures on an ongoing basis. Overview Steps Gartner Recommended Reading Gartner ...

Analyst(s):   April Lawrence
Premium Research Mar 2026
... Establishing a D&A ecosystem requires a combination of capabilities that cross markets. D&A leaders can use this tool, based on the intelligence capabilities stack, to identify a shortlist of potential technology providers based on the extent and rating of their capabilities. When to Use Directions for ...

Analyst(s):   Gareth Herschel
Premium Research Feb 2026
... ones who build a competitive advantage and position themselves firmly before mega vendors, faster AI-native startups, and model providers enter their markets. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mark Petty
Research Mar 2026
... inflection point — stablecoins and tokenized real-world assets are moving to scaled deployment. This document equips CIOs with a clear-eyed view of the market to prepare their organization to deliver the business benefits that this technology offers. Overview Strategic Planning Assumption Introduction Description ...

Analyst(s):   Hannah Edmunds   |   Christophe Uzureau   |   David Furlonger
Research Jul 2026
... Access Insights Already a Gartner client? Edge AI providers can win the agentic AI market by delivering high-throughput, sovereign and cost-optimized inference at the edge. This accelerates enterprise productivity while strengthening local AI sovereignty and governing token economics across distributed ...

Analyst(s):   Tracy Tsai   |   Jimmy Chuang   |   Jaiguru Thevar
Research Jun 2025
... Access Insights Already a Gartner client? In 2Q25, there is a business pause on net-new spending due to macroeconomic uncertainties in some markets. This will not impact overall growth, due to ongoing AI/GenAI digitization initiatives, and IT spending is projected to be 5.4 trillion in 2025, growing ...

Analyst(s):   Srujan Akurathi   |   Linglan Wang   |   Arunasree Cheparthi   |   Amarendra .   |   Adrian O'Connell   |   Megan Fernandez   |   Inna Agamirzian   |   Grigory Betskov   |   Ranjit Atwal   |   John Lovelock
Premium Research Sep 2026
... to customize applications, accelerating development and introducing security and operational risks. The low-code and no-code platforms offer four markets application leaders can choose from to provide secure governed citizen development capabilities. Insights at a Glance Strategic Planning Assumptions ...

Analyst(s):   Kelli Smith   |   Sohail Majumdar
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