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Premium Research Dec 2025
... must develop dashboards that provide a comprehensive view of R&D’s value to stakeholders, building trust and justifying continued investments. This guide helps them design R&D dashboards by selecting metrics that link R&D activities, decisions, and capabilities to business goals. Gartner Research ...

Analyst(s):   Tom Jepsen
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Insight September 30 2024
... of market ambiguities ─ recession, inflation, supply chains deglobalizing and fluctuating labor markets. Adopt agile marketing practices to respond to changing forces and continue to drive business outcomes. Focusing on results: The C-suite will scrutinize marketing budgets and results as markets dictate ...
Guide September 30 2024
... of market ambiguities ─ recession, inflation, supply chains deglobalizing and fluctuating labor markets. Adopt agile marketing practices to respond to changing forces and continue to drive business outcomes. Focusing on results: The C-suite will scrutinize marketing budgets and results as markets dictate ...
Premium Research Feb 2026
... For CCOs tackling poor messaging and information overload is crucial to achieving organizational goals. This guide offers a step-by-step approach to scoping, conducting, and analyzing a channel audit survey — helping CCOs improve internal communications, enhance their channel strategy, reduce overload ...

Analyst(s):   Alexandra Earl
Premium Research May 2025
... CMOs must adapt their digital advertising strategies to modern trends and enhance productivity. Use this Gartner research to improve digital advertising fundamentals, benchmark digital advertising performances, refine martech investments and navigate disruptions. Analysis Research Highlights Gartner Re ...

Analyst(s):   Nicholas Mortensen
Research Oct 2025
... Access Research Already a Gartner client? Rapid cloud and AI adoption drive frequent creation and retirement of digital identities, adding complexity in access management buying decisions. This research provides IAM leaders with a five-step AM buying journey to make effective and future-proof investme ...

Analyst(s):   Abhyuday Data   |   Michael Kelley   |   Yemi Davies
Premium Research Oct 2025
... Political upheaval and AI disruption are impacting the risk landscape for organizations worldwide. Cybersecurity technical professionals must understand the major cybersecurity trends to effectively plan for cybersecurity initiatives in 2026. Overview Cybersecurity Trends Setting Priorities Gartner Reco ...

Analyst(s):   Odie Adesina   |   Mike Huskey   |   Kevin Schmidt   |   Richard Bartley   |   Dennis Xu   |   Eric Grenier   |   Steve Santos   |   William Dupre   |   Alex Tytarenko   |   Matthew Brisse   |   Anthony Carpino   |   Greg Harris   |   Patrick Hevesi   |   Nahim Fazal
... Forget layoffs: AI is coming for inefficiency, not people In fact, Gartner forecasts a net increase in jobs from AI beginning in 2028. Adapt Your Expectations Listen to Podcast Watch Webinar Explore what’s trending Business and technology insights for your function Leadership Information Technology Human R ...
Premium Research Apr 2026
... External forces, such as cost bloat, have caused disruptions to the SIEM market, prompting organizations to rethink platform selection criteria. This note guides cybersecurity leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...

Analyst(s):   Peer Community Contributor
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