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Premium Research Nov 2025
... seek cost control and AI-driven safety. Product leaders must leverage innovation to differentiate, capture growth, and lead in this rapidly evolving market. Strategic Planning Assumption Data Snapshot Data Insights What You Need to Do What You Need to Know Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jonathan Davenport
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Research Dec 2025
... Tech services leaders who prioritize content supply chain, tech harmonization, and AI governance solutions — with a vertical focus — will unlock new market leadership opportunities. Overview Analysis Conclusion Gartner Recommended Reading Note 1: Definition of Digital Marketing and Brand Strategy (DMBS ...

Analyst(s):   Jennifer Barry   |   Neha Sethi
Research Dec 2025
... Access Insights Already a Gartner client? Unique APAC challenges including a GenAI market fragmented by industry, maturity, and use cases will split vendors into those that scale and those that stall. Product leaders must turn these into advantages by leveraging APAC-specialized AI agents and domain ...

Analyst(s):   Tracy Tsai
Guide May 14 2024
... What Generative AI Means for Business Get the executive’s guide to understanding GenAI trends and technologies, piloting GenAI initiatives and scoping what lies ahead. Or scroll down to access GenAI insights for specific functional leaders. Focus on GenAI initiatives that are both feasible and valuable ...
Research May 2025
... Access Insights Already a Gartner client? The worldwide AIM software market grew by 11.9% to $64.1 billion in 2024. hpaPaaS, iPaaS and IoT platforms continued to be the three largest AIM subsegments, collectively accounting for 41.5% revenue share. Salesforce, IBM and Microsoft were the leading vendors ...

Analyst(s):   Nicholas Carter   |   Kelli Smith   |   Mudit Sharma   |   Harshita Chibber   |   Varsha Mehta
Research May 2025
... Insights Already a Gartner client? The overall data and analytics software market grew by 13.9% to $175.17 billion in 2024. Data science and AI platforms and nonrelational DBMS were the fastest-growing subsegments in this market, with growth rates of 38.6% and 22.7%, respectively. Overview Table of Contents ...

Analyst(s):   Jim Hare   |   Harshita Chibber   |   Rahul Yadav   |   Robin Schumacher   |   Radu Miclaus   |   Kevin Quinn   |   Nimit Bali   |   Sharat Menon
... every market is different, and customers in new markets often behave differently throughout their purchase journey. Spend time conducting in-market research and learn more about that market’s language proficiency in English, digital readiness and messaging preferences. Use those findings to guide priorities ...
Research January 30 2026
... How Product-Led Should Your Go-to-Market Strategy Be? Although the concept of product-led-growth is enticing, an exclusively PLG strategy can only take your so far. Analyst(s): Colin Fletcher, David Yockelson, Radu Miclaus Product leaders should use the Gartner Product-Led Growth Fit Matrix to assess ...
Premium Research Jul 2025
... network equipment quarterly Market Share and Forecast deliverables are detailed and updated in this report. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner Recommended Reading Note 1: Communications Markets Gartner Research ...

Analyst(s):   Christian Canales
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