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Client Story April 16 2026
... decision-making and strengthen their global market position. How Gartner helped Gartner served as a strategic advisor, providing Analyst Consultation sessions, vendor briefings, and proposition validations. Wipro utilized Gartner’s research, hype cycles, strategic guides, Magic Quadrants, AI use case insights ...
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... analysts and the primary research team who follow digital markets. Disclaimer: Results do not represent “global” findings or the market as a whole but reflect sentiment of the respondents and companies surveyed. Get the Gartner Digital Markets Newsletter Gartner is a trusted advisor and an objective ...
... Retain and Expand With Buyer Intent.” Accelerate Efficient Growth With ABM The ultimate guide to kickstart an ABM program with intent data. Rupal Bhandari Rupal Bhandari covers sales and account management markets. She received her master’s degree from the University of Delhi, India, and has created content ...
... functionalities to crafting compelling narratives that resonated with stakeholders. In addition, they were looking to develop a robust strategy for market and business expansion. Mission Critical Priority OneDealer International wanted to strengthen how they presented their software solutions to stakeholders ...
Research May 2025
... fab equipment market grew by 8.6% to $111.6 billion in 2024, driven by continued strong investment in China. The top five positions remained unchanged, while NAURA jumped to the No. 6 position, up from No. 8 in 2023 — a significant step for a domestic Chinese WFE company. Overview Market Share Data Overall ...

Analyst(s):   Bob Johnson   |   Menglin Cao
... software providers better understand the market with insights from Gartner Digital Markets' network of software buyers and vendors. Since 2015, Tom has created content for a wide range of industries including education and online publishing. Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive ...
... should adjust their go-to-market strategy to build trust. Prioritizing security in product offerings and highlighting security features in the product messaging across marketing channels is key to establishing credibility among software buyers. On the Gartner Digital Markets platform, you can achieve ...
... new AI functionality. Stay ahead in the software market with buyer insights New technologies, use cases, and best practices are constantly emerging in the AI software market. As a technology provider, you need to continuously monitor these evolving market trends, research emerging technologies, and invest ...
... software buying regret so you can attract the right customers and prevent churn. Download the report for actionable insights from Gartner Digital Markets’ 2024 Tech Trends Survey of 3,484 global software buyers. You will learn: How software buyers build a vendor list (hint: social proof is critical) ...
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