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Research Jan 2026
... Access Insights Already a Gartner client? The worldwide PC market showed a 9.3% shipment growth in 4Q25 over 4Q24. This growth was driven by Windows 11 upgrades by buyers and increased inventory by the vendors ahead of upcoming memory price hikes and shortages. A direct consequence will be a lower projection ...

Analyst(s):   Namrata Banerjee   |   Rishi Padhi   |   Tracy Tsai   |   Divyanshu Singh   |   Rounak Bhattacharyya   |   Ranjit Atwal
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Research Jun 2025
... Access Insights Already a Gartner client? The CRM software market grew 13.4% in current USD terms, to $128 billion in 2024. Cross-CRM segments showed the strongest growth at 17.7% because understanding the customer and building a rich data profile are foundational requirements for customer experience ...

Analyst(s):   Amarendra .   |   Julian Poulter   |   Kanchi Bindal   |   Alexandre Oddos   |   Roland Johnson
Research Dec 2025
... Gartner client? DRAM revenue will grow by 74% in 2026 as prices increase by 47% due to a significant undersupply in both traditional and legacy DRAM markets, created by limited wafer availability. AI server demand remains robust and prioritized, as servers are expected to account for 47% of revenue and ...

Analyst(s):   Shrish Pant
Research Dec 2025
... Access Insights Already a Gartner client? This research guides CIOs and heads of EA in redesigning the enterprise architect job in order to unlock the full potential of a blended human+AI labor force. It contains guidance on navigating behavioral challenges in job role transformation. Insights at a Glance ...

Analyst(s):   Lily Mok   |   Rimma Gurevich   |   Duncan Robson   |   Lucas Kobat   |   Tori Paulman   |   Kabeh Vaziri   |   Alicia Mullery
Premium Research Mar 2026
... B2B buyers are quickly adopting generative AI tools. CMOs must actively adapt to these changes in buyers’ behaviors. Success requires CMOs to understand where, how and why buyers use and trust GenAI in their purchase journey. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended R ...

Analyst(s):   Martin DeWitt   |   Janine Kanters
Premium Research Mar 2026
... Infrastructure and operations employees are facing unprecedented cognitive overload and fatigue in the race to agentic AI. Unlike traditional change management workflows, heads of infrastructure and operations can use Gartner’s 3-2-1 Stabilization Model and diagnostic framework to manage change capa ...

Analyst(s):   Mark Margevicius
Research May 2025
... Access Insights Already a Gartner client? The annual revenue of SCM providers was approximately $33.4 billion in 2024, representing an annual growth of 12.4% from $29.7 billion in 2023. This growth was driven by digital transformation, e-commerce expansion and increased investment in resilient and sus ...

Analyst(s):   Mudit Sharma   |   Nimit Bali   |   Rahul Yadav   |   Akshita Joshi   |   Harshita Chibber   |   Balaji Abbabatulla   |   Kanchi Bindal
... Gartner Digital Markets. “So you should make sure the message is consistent.” Strong landing pages often include aspects that significantly improve conversion rates: Consistent messaging between ad and page No on-page distractions that lead customers elsewhere A specific call to action to guide customers Compelling ...
... gambling industry, faced challenges in optimizing its marketing and business development efforts. Gartner's expertise was instrumental in strategically guiding them through this transformation. Mission-critical priority 56Bit needed to address inefficiencies in their marketing and business development strategies ...
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