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Premium Research Jul 2025
... segmentation taxonomy, definitions and research metrics used in Gartner’s regularly published CTS market share and quarterly forecast statistics reports. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Frequently Asked Questions Gartner Recommended ...

Analyst(s):   Amresh Nandan   |   Deborah Neitz Daily   |   Sylvain Fabre   |   Peter Liu   |   Enrique Hernandez-Valencia   |   Susan Welsh de Grimaldo   |   Kosei Takiishi   |   Peter Kjeldsen
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Premium Research Sep 2025
... With recurring services now the largest portion of the services market, tech CEOs must focus their offerings on solving recurring business problems for a target market segment and adding customer value profitably while bringing diversity to their revenue streams. Overview Introduction Analysis Gartner ...

Analyst(s):   Don Ribar
Premium Research May 2025
... Security services is a growth market with a CAGR of over 11%, projected to $116.9 billion in 2028. Driven by changes in spending, technological developments and buyer demands, tech services leaders can capture revenue opportunities by aligning with and executing on these top market forces. Overview Strategic ...

Analyst(s):   Tarun Rohilla   |   Bryan Haley
Research Oct 2025
... client? The data and analytics software market will grow to $175 billion in 2025 and reach $358 billion in 2029, with a CAGR of 15.4% at a constant currency from 2025 to 2029. To see continued growth, technology general managers should focus on agentic analytics, market consolidation and data fabric-fueled ...

Analyst(s):   Robin Schumacher   |   Omar Ansari   |   Kevin Quinn   |   Radu Miclaus   |   Ben Fieselmann
Research Apr 2026
... Access Insights Already a Gartner client? The primary driver for growth in IT spending for the communications, media and services market is hyperscaler and service provider investments in AI-optimized servers and GenAI adoption. Overview Notable Changes Methodologies and Definitions Notes Gartner Recommended ...

Analyst(s):   Inna Agamirzian   |   Gregor Petri   |   Peter Kjeldsen   |   Pankaj Verma
Research Oct 2025
... tomorrow’s growth for tech services leaders of digital workplace solutions. Winning in this market through growth and differentiation requires focusing on the transformational part of the solution portfolio, guided by trends in experience, adoption, and AI. Overview Analysis Gartner Recommended Reading ...

Analyst(s):   Craig Roth
Research May 2025
... services market grew by 1.8% in U.S. dollars (2.9% in constant currency) to $367.2 billion in 2024. Security and resilience, cloud modernization, and leveraging cloud services to integrate AI and GenAI technologies were key priorities for all vendors. Overview Market Share Data Overall Market Segment ...

Analyst(s):   Kratu Gupta   |   Anupama .
Premium Research May 2026
... from AI “vibe-coding” platforms and coding agents. Appian’s announcement of AI-assisted development and MCP-based agent integration reflects a broader market response: adding AI-assisted modernization capabilities to defend share in application delivery. Analysis Contributors Gartner Recommended Reading ...

Analyst(s):   Mark O'Neill   |   Jim Scheibmeir   |   Nitish Tyagi   |   Mukul Saha   |   Kelli Smith
... outreach strategies and email templates that work for software and SaaS sales teams in Gartner Digital Markets’ Lead Management Guide.  Rupal Bhandari Rupal Bhandari covers sales and account management markets. She received her master’s degree from the University of Delhi, India, and has created content for ...
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