... Access Insights Already a Gartner client? Global enterprise IT spending in the banking and investment services market is forecast to increase by 9.5% in 2026 to $857.5 billion. Spending is expected to see a constant currency five-year CAGR of 9.0% to reach an estimated $1.1 trillion by 2029. Overview ...
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... B2B Lead Nurturing Guide Convert interested buyers into sustainable revenue growth Software and SaaS providers need to ensure their sales and marketing strategies can effectively reach buyers across all stages of their purchase journey, with relevant messages in support of buyers’ specific needs. A strong ...
... Access Insights Already a Gartner client? The worldwide platform as a service revenue grew by 20.2% to $165.4 billion in 2024. Database PaaS contributed a lion’s share, 46.3%, to the worldwide PaaS revenue. Amazon, Microsoft and Google continued to be the leading PaaS vendors in 2024. Overview Table of ...
Analyst(s): Robin Schumacher | Nicholas Carter | Jim Hare | Kevin Quinn | Arunasree Cheparthi | Colin Fletcher | Nimit Bali | Radu Miclaus | Harshita Chibber | Shailendra Upadhyay | Rahul Yadav | Varsha Mehta | Lisa Unden-Farboud | Kelli Smith
... immediate impact from Gartner Digital Markets campaigns, EntekSystems ensured close alignment between its marketing and sales teams. The company was able to generate leads and qualify them effectively by engaging prospects at various stages of the buyer’s journey and guiding them toward conversion. “Leads generated ...
... managed services market grew by 2.7% to $457 billion in 2024, driven by demand for small/midsize transformation projects and product engineering services. Growth was sluggish as macroeconomic headwinds affected end-user spending. Accenture maintained its top market share position. Overview Market Share Data ...
... reviews published by third-party media outlets. Businesses that discover they do not have market credibility should prioritize building it from scratch. Businesses that find they have strong or sufficient market credibility should focus on highlighting it in their marketing materials, by showcasing a ...
... This resource center provides strategy leaders with a four-phase playbook to evaluate growth opportunities in new markets. Strategy leaders should use this collection of nearly 30 tools and best-practice frameworks to identify, categorize and prioritize growth opportunities. Analysis Research Highlights ...
... China’s AI tech ecosystem rapidly evolves with multiple markets, including infrastructure, security, data analytics, and application offerings. This research provides a direct path for global IT leaders to understand China’s dynamic AI technology stack and navigate vendors and solutions, thus making ...
... its Zenith Live event this week. In addition to improvements in its core offerings, it is making significant investments to enter adjacent security markets for growth, including security for GenAI, exposure management, SecOps and data security. Essential Insight Gartner Research ...