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Premium Research May 2025
... Procurement leaders often find it challenging to supervise the timely execution of contracts to meet business needs. This guide will help them create a contract management policy that clarifies roles and best practices, thereby significantly reducing cycle time and enhancing efficiency. Overview Steps ...

Analyst(s):   Esha Segan   |   Joe Stephens
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Premium Research Oct 2025
... Since taking the world by storm in 2023, generative AI has increasingly been used in organizations to improve efficiency and productivity. This journey guide helps technical professionals navigate published Gartner research to plan, assess, design, select and operate GenAI solutions. Analysis Research Highlights ...

Analyst(s):   Peter Hyde   |   Matt Brasier   |   Homan Farahmand   |   Soyeb Barot   |   Kevin Schmidt   |   Larry Cannell   |   Dennis Xu   |   Sumit Agarwal   |   Simon Richard
... convert your leads more effectively with Gartner Digital Markets. The Software Marketer’s Guide to Paid Media Explore ways to generate more high-quality leads with less budget. Shubham Gupta Shubham Gupta is a Content Writer at Gartner Digital Markets who ideates and creates purpose-driven content to help ...
... Product Discovery via Site Search & Guided Selling Tools, Gartner Marketing Investment: Benchmarks, Allocation and Funnel Conversion Rates for Tech CEOs, Gartner Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with ...
Premium Research May 2025
... The project manager role is evolving rapidly as organizations increasingly shift toward agile and product-centric delivery. This guide will help PMO leaders build or update a PM competency model based on the 10 next-generation skills that drive high performance. Overview Steps Review Your Performance ...

Analyst(s):   Woojin Choi
Premium Research Sep 2025
... but emerging technology and service providers often lack a structured approach when conducting competitive intelligence exercises. This step-by-step guide helps tech CEOs evaluate the competitive landscape comprehensively and drive business growth. Overview Steps Review Your Performance Gartner Recommended ...

Analyst(s):   Tech CEO Research Team
Premium Research May 2025
... Product Management Survey, “understanding customer needs” is the most critical challenge for overall performance of product management teams. This guide helps product managers gather and analyze voice of the customer data to identify and understand customer needs. Overview Steps Review Your Performance ...

Analyst(s):   Tech CEO Research Team
Premium Research May 2025
... CMO’s leadership in building a voice of the customer program is essential to ensure the program spans the entire customer life cycle. This guide will help CMOs and their teams build a VoC program to gather, analyze and operationalize VoC data optimally. Overview Steps Review Your Performance Gartner ...

Analyst(s):   Aditi Ananya
Research Jan 2026
... Access Insights Already a Gartner client? A universal CRM covering all technologies is a myth due to market fragmentation and the fast evolution of AI. This research guides enterprise application leaders in navigating CRM complexities, reviewing technologies, and identifying best-fit solutions for their ...

Analyst(s):   Ilona Hansen
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