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Premium Research Jun 2025
... Product leaders that utilize the generational shift in the way applications support users in their day-to-day tasks and workflows with GenAI-capable application software will competitively surpass those that do not. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner Resea ...

Analyst(s):   Alexandre Oddos   |   Balaji Abbabatulla   |   Radu Miclaus   |   Kevin Quinn   |   Chris Pang   |   Amarendra .   |   Roland Johnson   |   Julian Poulter   |   Craig Roth   |   Jim Hare   |   Eric Hunter
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Premium Research Sep 2025
... General managers of SASE offerings have multiple opportunities to grow revenue by expanding into adjacent areas, many of which address immediate buyer demands for GenAI security. All security GMs should proactively prepare for these expansions that will compete with established security companies an ...

Analyst(s):   Neil MacDonald
Premium Research Sep 2025
... Gartner First Takes Fresh insights on emerging trends Tech providers may need to dramatically change to avoid profitability losses in around 90% of current services contracts. Recent moves to adjust for AI impact now face a triad of H-1B visa fees, strained U.S.-India relations, and proposed pro-onsho ...

Analyst(s):   Gunjan Gupta   |   David Ackerman
Research Oct 2025
... Access Insights Already a Gartner client? The capabilities that define today’s cutting-edge distribution platforms are not a recipe for future provider success. To avoid disruption, product managers need to capitalize on emerging technology opportunities by prioritizing investments in areas such as Ge ...

Analyst(s):   Brandon Medford
Research May 2025
... Access Insights Already a Gartner client? Worldwide SaaS revenue grew by 16.7% to $218.5 billion in 2024. CRM accounted for 51.4% of the total 2024 SaaS revenue, followed by ERP with a 20.2% share. Microsoft, Salesforce and SAP continued to be the leading vendors in 2024. Overview Table of Contents List ...

Analyst(s):   Kanchi Bindal   |   Craig Roth   |   Jim Hare   |   Roland Johnson   |   Varsha Mehta   |   Chris Pang   |   Mudit Sharma   |   Radu Miclaus   |   Alexandre Oddos   |   Anand Chouksey   |   Julian Poulter   |   Amarendra .   |   Rahul Yadav   |   Kevin Quinn   |   Nimit Bali   |   Balaji Abbabatulla   |   Akshita Joshi
... Streamline your SaaS channel mix and level up your brand-building strategy with a profile on Gartner Digital Markets. Shubham Gupta Shubham Gupta is a Content Writer at Gartner Digital Markets who ideates and creates purpose-driven content to help modern technology businesses achieve their goals. Outside ...
... is the time to highlight those features and outline how they can help connect and support remote teams. B2B buyers in markets that may enter recovery sooner (in some non-U.S. markets, for example) are more likely to engage with a software product when the supplier’s landing pages are localized by region ...
Research Jun 2025
... Access Insights Already a Gartner client? The CRM market grew by 13.4% to $128 billion in 2024. However, despite significant attention, the rise of AI has not yet materially affected growth rates. The foundational importance of data and rich customer profiles to support AI has driven customer data platforms ...

Analyst(s):   Roland Johnson   |   Amarendra .   |   Julian Poulter   |   Alexandre Oddos   |   Kanchi Bindal
Premium Research Jun 2025
... This document will help strategy leaders facilitate investment review discussions once they complete in-depth market assessments. It provides guidance, tools and frameworks to drive stakeholder commitment and streamline decision making. Analysis Research Highlights Gartner Recommended Reading Gartner ...

Analyst(s):   Sean Kumar   |   Ethan Budgar
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