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... answer them How can I use benchmarks to guide my marketing investments and strategic decisions? Explore key insights from the 2026 Tech Marketing Benchmarks Survey around marketing investments, brand awareness and demand generation. How should our go-to-market model evolve given AI and changing buying ...
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Research Oct 2025
... agentic features to enable enterprisewide automation. This Magic Quadrant assesses 20 BOAT vendors to help guide your business process automation decisions. Strategic Planning Assumption Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Appian Automation Anywhere Bizagi Boomi ...

Analyst(s):   Sachin Joshi   |   Arthur Villa   |   Saikat Ray   |   Cathy Tornbohm   |   Marc Kerremans   |   Tushar Srivastava
... covers sales and account management markets. She received her master’s degree from the University of Delhi, India, and has created content for some of the world’s leading technology products and companies. Connect with Rupal on LinkedIn. Get the Gartner Digital Markets Newsletter Gartner is a trusted ...
Premium Research Mar 2023
... Series of acquisitions in the process mining market have disrupted the competitive vendor landscape. The attached slides can help technology and service providers understand the disruption and how it is impacting the market. Gartner Insights Abstract ...

Analyst(s):   Cathy Tornbohm   |   Varsha Mehta   |   Fabrizio Biscotti   |   Marc Kerremans
Premium Research Aug 2025
... Without a federal U.S. AI law, several states and New York City have enacted requirements partly inspired by the EU AI Act. With more states such as California and Connecticut likely to follow suit, general counsel should focus on transparency, risk management and fairness to streamline compliance. C ...

Analyst(s):   Laura Cohn
Premium Research Aug 2025
... The shift to skills-based talent management is broadening learning and development leaders’ scope of responsibilities when it comes to skills development in organizations. L&D leaders can use this research to ensure they have a clear vision, role and necessary technology strategy to support the shif ...

Analyst(s):   Jeff Freyermuth   |   Liz Caffarelli   |   Travis Wickesberg
Premium Research Aug 2025
... A clear and concise L&D strategy is essential for engaging business and key stakeholders on L&D priorities. This tool provides learning and development leaders with examples of an L&D strategy on a page and a customizable template to create a clear one-page summary of their L&D strategy. When to Use D ...

Analyst(s):   Shruti Chauksi
Premium Research May 2025
... Industry cloud platforms are reshaping life science technology strategy, providing numerous benefits such as solution integration, automation and data interoperability with other systems. CIOs should use this research to help make the benefit case for industry cloud platform adoption. Overview Strateg ...

Analyst(s):   Jeff Smith
Premium Research Jun 2025
... The U.S. Secretary of Defense recently directed use of the Software Acquisition Pathway as the preferred method for all software development components of business and weapon systems programs. This research will help CIOs with techniques to deploy software by using acquisition methods covered in SWP ...

Analyst(s):   Daniel Snyder   |   Michael Berkholtz
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