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Premium Research Jan 2026
... An AI market crash would be worse than the dot-com Bubble. The cost of strategic missteps has never been higher. CPOs can create lasting advantage by investing in platform flexibility and risk-mitigation features that keep options open regardless of market direction. Insights at a Glance Issue Context ...

Analyst(s):   Will Sommer
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Guide August 06 2024
... experience. An IFD acts as the default starting point for service. A seamless journey provides personalized content, actions and recommendations to guide customers to the right information or channel for their needs. Customer journey success metrics. The organization uses a full range of metrics to gauge ...
Premium Research Oct 2024
... Legal and compliance leaders can download this deck to benchmark, test and strengthen their anti-corruption risk management program. Gartner Research ...

Analyst(s):   Bryan Stieneker
Premium Research Jul 2024
... CMOs of retail, CPG and other B2C brands should revisit their holiday marketing creative and channel strategies prior to launch to ensure they align with evolving consumer preferences. Use this research to validate and refresh consumer-facing holiday marketing ahead of execution. Overview Introduction ...

Analyst(s):   Shweta Goyal   |   Dan Gutter   |   Hertha Meyer   |   Kassi Socha
Research Aug 2026
... This research establishes technical criteria differentiating scalable ERP from intelligent and autonomous ERX, preventing premature vendor claims and guiding successful enterprise architecture transitions. Insights at a Glance Strategic Planning Assumption Impact Actions Cautions How to Execute Success Measures ...

Analyst(s):   Neha Ralhan   |   Ann Paul   |   Allan Wilkins   |   Greg Leiter   |   Johan Jartelius
Premium Research Aug 2026
... offers an enterprise AI assistant through Amazon Quick, which is designed to connect to business apps and data sources to support work tasks. This guide provides application leaders with an overview of its key capabilities, shortcomings, and recommendations for its usage. Insights at a Glance Issue ...

Analyst(s):   Justin Tung   |   Jason Wong
Premium Research Aug 2026
... Budgets are a misleading signal for guiding cybersecurity investment decisions. Using protection-level agreements and ODMs, CIOs can ensure cybersecurity efficiency by tying their investment amount to a specific security outcome, stop wasting money, and increase the effectiveness of their investment. ...

Analyst(s):   Emily Tan   |   Paul Proctor
Premium Research Sep 2026
... compliance demands are increasing the urgency of automated expense management for real-time control, policy adherence and efficient cost tracking. This note guides heads of IT sourcing, procurement and vendor management to learn from the implementation experience of their peers shared on Gartner Peer Insights. ...

Analyst(s):   Peer Community Contributor
Premium Research Aug 2026
... ambition across IT. Use our data from 300 CIOs to see where peers are going AI-first, opportunistic or cautious,and what drives their decisions, and to guide your own AI ambitions and investments. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kristin Moyer   |   Meghna Joshi   |   Rajesh Kandaswamy
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