... Access Research Already a Gartner client? Cybersecurity insurance policies protect organizations from losses due to security incidents. The nuances of these agreements can be complex and filled with exceptions. To receive the expected benefits from cybersecurity insurance, executive leaders must be pa ...
Analyst(s): Paul Furtado | Jim Mello
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Email ranks as a top channel for supporting marketing objectives, but rising volumes and stricter inbox filtering are affecting open rates. Digital marketing leaders can use this research to create a project plan to improve the performance of their email marketing strategy toward enterprise goals. Ov ...
... Access Research Already a Gartner client? IAM leaders must tailor user authentication to address both operational needs and rapidly changing threats. This research offers essential insights into the fundamentals of user authentication as they prepare to address a crucial component of a comprehensive c ...
Analyst(s): Yemi Davies | Nayara Sangiorgio | James Hoover
... Website homepages often fail to establish user relevance, and they add limited value to the website strategy when they overlook pain points in the user journey. Digital marketing leaders should improve homepage engagement by assessing performance and remediating key gaps in messaging and design. Over ...
... CSOs frequently encounter new AI terms but may lack understanding of their meanings and sales applications. This research highlights essential AI terms CSOs should master to effectively collaborate with technology leaders, CIOs and vendors to drive strategy and informed decision-making. Overview Strat ...
... Most organizations are not achieving satisfactory results from their cybersecurity investments. This research helps CIOs and other digital leaders identify their current cybersecurity scenarios and prioritize outcomes to improve results. Analysis Research Highlights Contributors Gartner Recommended Read ...
Analyst(s): Paul Proctor | Paul Furtado | Richard Addiscott | Will Candrick
... An effective AI strategy is one that aligns with overarching business objectives. By using AI adoption phases and indicators, and by aligning capacity and skills with precise metrics, AI leaders can refine their strategies to drive significant business impact, mitigate risks and control costs. Analys ...
... Access Research Already a Gartner client? Strategic portfolio management drives better business outcomes by establishing value to link strategy and execution. Communications service provider product leaders pursuing SPM’s advantages must initially develop success with value-based practices to progress ...
... Risk management leaders struggle to ensure executives apply risk information in their decision making without providing in-person support. CHS responded to this by developing an experiential learning workshop to help executives independently apply critical risk considerations to their decisions. Gart ...
Analyst(s): Enterprise Risk Management Research Team