... Marketers struggle to increase revenue through new customer acquisition amid economic headwinds, making customer retention a top priority. This guide helps CMOs create a targeted customer retention strategy by identifying drivers of retention and churn, and managing them to elevate customer loyalty. ...
Analyst(s): Akanksha Borawake
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... security in software engineering is key to achieving both security and delivery outcomes. Software engineering leaders can use this benchmarking data to guide their decisions on automation tools and activities to automate, as well as work around barriers to automating security activities. Overview Data Insights ...
Analyst(s): Bestin Samuel | Mary Joy | Neha Agarwal
... forecasts to position their teams to meet staffing needs, but too often these projections are disconnected from emerging needs on the ground. This resource guides recruiting leaders to create hiring forecasts that better match emerging business unit realities. Overview Steps Review Your Performance Gartner Recommended ...
... This guide highlights resources to support action on key imperatives from the U.S. Department of Justice’s 2024 guidance. U.S. chief compliance and ethics officers can use this to identify action steps and tools to help them make progress on the U.S. DOJ’s new expectations. Analysis Research Highlights ...
... Access Insights Already a Gartner client? The global IoT market opportunity across endpoint electronics, communications services, edge device security, application software, infrastructure software and IT services will be $821 billion USD in 2025, up at a 16% CAGR from 2020. Table of Contents List of ...
... HR technology leaders can use this step-by-step guide to drive the adoption of their new HR technology and communicate the adoption strategy to key stakeholders. Better adoption helps HR technology leaders maximize the returns on their HR technology investments and improves the end-user experience. ...
... client? The worldwide CRM software market grew by 12.6% in current USD terms, to $69 billion worldwide in 2020. Marketing registered the lowest growth at 9.5%, with Digital Commerce showing strongest growth at 17.1%. Salesforce, SAP and Oracle retained top 3 market share positions. Table of Contents ...
... Access Research Already a Gartner client? This step-by-step guide will help R&D leaders create an effective annual R&D budgeting process, allocate funds efficiently to achieve strategic objectives and build flexibility into the R&D budget to reflect changes in business conditions and R&D priorities. ...
... Research Already a Gartner client? The traditional application dilemma of “buy versus build” is evolving as IT becomes a business value driver. This guide provides CIOs with a framework to navigate new sourcing decisions, enabling them to strategically leverage internal and external resources for optimal ...