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Premium Research Feb 2026
... feasibility. CMOs can use this assessment for strategic conversations with their teams, cross-functional stakeholders, peers and other executive leaders to guide smarter AI investment decisions. Overview How to Use Use-Case Scoring Breakdown Gartner Recommended Reading Note 1: Scoring Breakdown Explanations ...

Analyst(s):   Alan Lopez   |   Upasna Chandna   |   Jeff Cohen
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Premium Research Apr 2026
... GenAI and agentic use cases against value and feasibility. CMOs can use this as a starting point for strategic conversations with their media teams to guide prioritization and investment decisions. Overview How to Use Use-Case Scoring Breakdown Gartner Recommended Reading Note 1: Scoring Breakdown Explanations ...

Analyst(s):   Eric Schmitt   |   Jessica Dervyn
Premium Research Apr 2026
... adoption of AI platforms and low-code/no-code tools will empower employees to manage and build enhancements to enterprise applications. These insights guide MSE CIOs through three key shifts for reshaping their application plans. Insights at a Glance Issue Act Now to Stay Ahead The Pacesetter Action Plan ...

Analyst(s):   Tristan Iles   |   Tanya Arora   |   Shivani Munjral   |   Neha Dixit
Premium Research Feb 2026
... communications function. Chief communications officers can use this as a starting point for strategic conversations with their team and other C-suite leaders to guide investment decisions in this technology. Overview How to Use Use-Case Scoring Breakdown Pipeline Contributors Gartner Recommended Reading Note 1: Scoring ...

Analyst(s):   Emily Earl
Premium Research Feb 2026
... Despite strong interest in agentic AI within manufacturing, most deployments operate as guided assistants with limited autonomy and undefined value. Manufacturing CIOs must assess the agentic AI landscape through its challenges, opportunities, and targeted actions, advancing adoption where agents deliver ...

Analyst(s):   Sudip Pattanayak   |   Sushovan Mukhopadhyay   |   Scot Kim
eBook June 18 2025
... outcomes as soon as you deploy and innovate Complete the form and download your free copy. This guide is part of the Gartner Essential Guides for Effective Decision Making Series. You can access other guides in this series to continue improving how your business makes decisions and learn. ...
Research Jun 2026
... Gartner client? Vendors from the CRM customer engagement center market are innovating rapidly to manage disruption caused by agentic AI and competition from adjacent markets, such as CCaaS. This research examines key trends in the CRM CEC market, and highlights leading vendors and their competitive approaches ...

Analyst(s):   Ajit Patankar   |   Francesco Vicchi
Premium Research Jul 2024
... taxonomy, definitions and research metrics used for the annual information security market share and quarterly forecast statistics are detailed and updated in this report. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner Insights Abstract ...

Analyst(s):   Sean ONeill   |   Akshita Joshi   |   Matt Milone   |   Shailendra Upadhyay   |   Isy Bangurah   |   Dan Ayoub   |   Christian Canales   |   John Collins   |   Rahul Yadav   |   Charanpal Bhogal   |   Mark Wah   |   Lawrence Pingree   |   Elizabeth Kim   |   Luis Castillo   |   Ruggero Contu   |   Travis Lee
Research Jun 2023
... services market declined by 1.7% in U.S. dollars (growth of 5.0% in constant currency) in 2022. However, providers saw higher demand in cloud migration, digital business transformation, distributed cloud, cloud security and cloud sustainability services. Overview Market Share Data Overall Market Segment ...

Analyst(s):   Mohit Khemka   |   Rishi Somani
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